Business Development Associate: Enterprise Growth

GBG; New York (NY); On-site; USD 55,000 - 90,000; Full time

Job summary

GBG Loqate, Americas is seeking a Business Development Associate to identify, qualify, and develop new opportunities across Key and Enterprise segments. Working with Sales and Marketing, you’ll manage inbound demand, support account-based marketing initiatives, conduct market research, and help Account Executives maximize effectiveness.

This role offers broad exposure to the sales process and a strong foundation for a future career in enterprise sales or account management.

Qualifications

• Ability to identify and qualify new business opportunities.
• Experience with or interest in sales and marketing technologies.
• Strong research and market analysis capabilities.
• Excellent collaboration with sales and marketing teams.
• Effective prospect and stakeholder engagement.
• Experience maintaining CRM data accuracy (Salesforce) and reporting.
• Comfort with ABM strategies and account-based outreach.
• Proactive and self-motivated with strong organizational skills.

Responsibilities

• Serve as the first point of contact for inbound leads, conducting discovery and qualification to understand business needs, use cases, and fit.
• Route qualified opportunities to the appropriate Account Executive while ensuring a seamless prospect experience.
• Monitor and manage 6sense intent and ABM alerts, identifying buying signals and coordinating timely follow-up with Sales.
• Conduct account, industry, and stakeholder research to support strategic outreach, customer meetings, and opportunity development.
• Partner with Account Executives to prepare for prospect and customer meetings, including account briefs, call plans, and research summaries.
• Build and maintain target account and contact lists for ABM campaigns, territory planning, and field marketing initiatives.
• Support conference and event planning by researching attendees, identifying target prospects, and coordinating pre-event meeting opportunities.
• Conduct market and competitive research to identify trends, opportunities, and potential areas for growth.
• Maintain accurate lead, account, and activity data within Salesforce and other sales tools to support pipeline visibility and reporting.

Skills

Strong communication

Curious & analytical

Organizational skills

Research & synthesis

Proactive & self-motivated

Collaborative team player

Sales/Marketing tech tools

AI tools proficiency

Tools

Salesforce

LinkedIn Sales Navigator

6sense

HubSpot

Job description

GBG Loqate, Americas is seeking a Business Development Associate to identify, qualify, and develop new opportunities across Key and Enterprise segments. Working with Sales and Marketing, you’ll manage inbound demand, support account-based marketing initiatives, conduct market research, and help Account Executives maximize effectiveness.

This role offers broad exposure to the sales process and a strong foundation for a future career in enterprise sales or account management.