Strategic B2B Growth Marketing Leader

Alliance Data Systems, Inc.; Columbus (OH); Hybrid; USD 140,000 - 224,000; Full time

Benefits offered by this job

Medical benefits

401(k) plan

Paid holidays

Parental leave

Job summary

Bread Financial seeks a seasoned marketing leader to drive best-in-class B2B and sales finance programs. You’ll craft data-driven strategies, lead cross‑functional initiatives, and optimize campaigns across channels to win merchants and partners.

Collaborate with Sales, Account Managers, and Brand teams to align on goals, KPIs, and editorial calendars. Expect a hybrid work model with periodic in‑person collaboration.

Qualifications

• High School Diploma or GED.
• Bachelor’s degree in Marketing, Finance, or related field preferred.
• 5–7 years experience in marketing strategy and lead generation.
• Experience with ABM, cross-sell/upsell, and omni‑channel marketing.

Responsibilities

• Drive execution of internal and external marketing campaigns with Sales and Account Managers.
• Analyze complex business challenges and present findings to stakeholders.
• Build marketing plans and optimize program performance to meet KPIs and goals.
• Ensure adherence to bank compliance standards for omni‑channel marketing materials.
• Support account-based selling tactics and develop target personas and audiences.
• Evaluate and report on campaign performance and establish dashboards.

Skills

Campaign analytics

CRM

Demand generation

Email marketing

Marketing automation

B2B2C

SEO/SEM

Lead generation

Education

Bachelor's degree

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

Bread Financial seeks a seasoned marketing leader to drive best-in-class B2B and sales finance programs. You’ll craft data-driven strategies, lead cross‑functional initiatives, and optimize campaigns across channels to win merchants and partners.

Collaborate with Sales, Account Managers, and Brand teams to align on goals, KPIs, and editorial calendars. Expect a hybrid work model with periodic in‑person collaboration.