Senior Marketing Analytics & Campaign Optimization

Bread Financial; Columbus (OH); Hybrid; USD 90,000 - 145,000; Full time

Benefits offered by this job

Medical benefits

Prescription drug coverage

Dental insurance

Vision insurance

401(k) with company match

Paid holidays

Parental leave

Job summary

Bread Financial seeks a Senior - Campaign Measurement & Optimization to deliver actionable insights that improve marketing performance. You will lead projects, mentor teammates, and deepen understanding of customer behavior and profitability.

You will design and optimize campaigns, build strong Brand Partner relationships, and manage timelines to deliver on commitments. Data-driven recommendations will steer strategic decisions across channels.

Qualifications

• Bachelor’s degree or equivalent in a relevant field.
• 5–8 years in marketing performance analysis with data-driven decisions.
• 5–8 years using SQL, SAS, and APT Test & Learn.

Responsibilities

• Design and implement marketing campaigns with measurable ROI.
• Build strong relationships with Brand Partners and drive collaboration.
• Manage project requirements and timelines for on-time delivery.
• Analyze data to provide recommendations that influence business decisions.

Skills

Data Mining

Marketing Analytics

SAS

SQL

Statistics

Finance

Microsoft Office

Education

Bachelor’s Degree in Statistics, Mathematics, Computer Science, Information Systems, Economics, Finance, Marketing, or Business

Tools

SQL

SAS

APT

Job description

Bread Financial seeks a Senior - Campaign Measurement & Optimization to deliver actionable insights that improve marketing performance. You will lead projects, mentor teammates, and deepen understanding of customer behavior and profitability.

You will design and optimize campaigns, build strong Brand Partner relationships, and manage timelines to deliver on commitments. Data-driven recommendations will steer strategic decisions across channels.