Senior Marketing Platforms & Personalization Strategist

Bread Financial Payments, Inc; Kentucky; Hybrid; USD 112,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Paid holidays and PTO

401(k) retirement plan

Job summary

Bread Financial seeks a Lead - Marketing Platforms & Personalization Strategist to drive channel strategies and personalized experiences across our marketing tech stack. You will collaborate with cross-functional teams to enable a transformative roadmap, delivering omni-channel personalisation and growth initiatives.

You will lead platform capability opportunities, manage vendor relationships, and ensure campaigns are optimized while meeting compliance requirements.

Qualifications

• Minimum: High School Diploma or GED.
• 8–10 years experience in credit, loyalty, or marketing roles.
• Preferred: Bachelor’s Degree in Business Administration, Marketing, or related field.

Responsibilities

• Develops and enhances cross-channel marketing capabilities with vendors and internal teams.
• Partners with Acquisition and ECM to set marketing platform standards and best practices.
• Monitors acquisition performance trends across partners, products, and channels.
• Collaborates with cross-functional leads to define tactical requirements for new platforms and to improve campaign efficiencies.
• Coordinates leadership materials to communicate acquisition trends, opportunities, and progress.
• Ensures legal, compliance, and ERM practices to mitigate regulatory concerns.

Skills

A/B Testing

Marketing Strategies

Performance Marketing

Financial Acumen

Email Marketing

Direct Marketing

Digital Marketing

Credit Card Marketing

Agency Relationships

Education

High School Diploma or GED

Bachelor’s Degree in Business Administration or Marketing

Tools

Adobe Workfront

Adobe Experience Manager

Adobe Journey Optimizer

Job description

Bread Financial seeks a Lead - Marketing Platforms & Personalization Strategist to drive channel strategies and personalized experiences across our marketing tech stack. You will collaborate with cross-functional teams to enable a transformative roadmap, delivering omni-channel personalisation and growth initiatives.

You will lead platform capability opportunities, manage vendor relationships, and ensure campaigns are optimized while meeting compliance requirements.