Strategic Lead: Marketing Platforms & Personalization

Alliance Data Systems, Inc.; United States; Hybrid; USD 112,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

401(k) plan

Paid holidays

Paid parental leave

Job summary

Bread Financial is seeking a Lead - Marketing Platforms & Personalization Strategist to drive channel strategies and personalization capabilities across omni-channel marketing. You will work with cross-functional teams to advance a transformative Martec roadmap and deliver value through acquisition, engagement, and retention strategies.

The role requires deep experience in marketing technology, especially Adobe platforms, and a proven ability to lead projects with cross-functional teams.

Qualifications

• 8–10 years of experience in credit, loyalty, or marketing roles.
• Bachelor’s Degree in Business Administration, Marketing, or related field preferred (5+ years)
• Experience leading cross-functional projects and strategy roadmaps for marketing technology and capability enablement, especially Adobe-centric solutions.
• Experience with AI-enabled tools and emerging automation capabilities.

Responsibilities

• Collaborate with Acquisition and ECM marketing to bring platform opportunities into planning.
• Monitor acquisition performance trends and share insights with leadership.
• Define tactical business requirements to support the Marketing Value stream and drive campaign efficiencies.
• Coordinate leadership materials to report on trends, opportunities and progress to goals.
• Ensure compliance and ERM practices to remove barriers to execution.

Skills

AB Testing

Marketing Strategies

Performance Marketing

Financial Acumen

Email Marketing

Direct Marketing

Digital Marketing

Credit Card Marketing

Agency Relationships

Education

Bachelor's Degree in Business Administration or Marketing

Tools

Adobe Experience Manager

Workfront

Adobe Journey Optimizer

Adobe Marketing Platform

Job description

Bread Financial is seeking a Lead - Marketing Platforms & Personalization Strategist to drive channel strategies and personalization capabilities across omni-channel marketing. You will work with cross-functional teams to advance a transformative Martec roadmap and deliver value through acquisition, engagement, and retention strategies.

The role requires deep experience in marketing technology, especially Adobe platforms, and a proven ability to lead projects with cross-functional teams.