Senior B2B Marketing Strategist

Bread Financial Payments; Columbus (OH); Hybrid; USD 140,000 - 224,000; Full time

Job summary

Bread Financial is seeking a senior marketing leader responsible for developing and executing B2B and sales finance marketing programs across channels. The role focuses on inbound marketing, lead generation, account-based campaigns, and performance reporting to drive acquisition, brand awareness, and growth for Bread Pay partnerships.

You will work with the Sales Team, Account Managers, and cross‑functional partners to optimize ABM, lead scoring, and program performance, while ensuring

Qualifications

• High School Diploma or GED
• 10-13 years experience in Marketing Strategy, Marketing Segmentation, Credit/Payments, Managing Test and Control, Analyzing Marketing Campaign Data, Leading a Team, or related experience.

Responsibilities

• Drives the execution of internal and external marketing campaigns to support growth strategies.
• Analyze complex business challenges and deliver presentations to align on goals and strategies.
• Build marketing plans and optimize program performance to meet campaign KPIs and annual goals.
• Oversee adherence to bank compliance standards related to omni-channel marketing materials.
• Develop target account lists and ABM programs to accelerate pipeline and leads.
• Evaluate/report on campaign performance and develop dashboards for ongoing reporting.

Skills

Campaign Performance Analysis

CRM System

Demand Generation / Lead Generation

Email & Content Building

Email Marketing & Nurturing

Lead Generation

Marketing Automation

Marketing Analytics

B2B2C E-Commerce

SEO / SEM Campaign Management

Education

Bachelor's Degree in Marketing, Finance, or related field

Tools

HubSpot

Marketo

Pardot

Salesforce CRM

Job description

Bread Financial is seeking a senior marketing leader responsible for developing and executing B2B and sales finance marketing programs across channels. The role focuses on inbound marketing, lead generation, account-based campaigns, and performance reporting to drive acquisition, brand awareness, and growth for Bread Pay partnerships.

You will work with the Sales Team, Account Managers, and cross‑functional partners to optimize ABM, lead scoring, and program performance, while ensuring