Marketing Platforms & Personalization Strategy Lead

Bread Financial Group; Columbus (OH); Hybrid; USD 112,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k) plan

Paid holidays

Paid parental leave

Job summary

Bread Financial seeks a Lead - Marketing Platforms & Personalization Strategist to drive omni‑channel marketing capabilities and personalization across channels and platforms. You will partner with cross‑functional teams to translate strategy into executable roadmaps and measurable outcomes that accelerate customer acquisition, engagement, and retention.

With 8–10 years in credit, loyalty, or marketing, you will guide Martech initiatives, manage vendor relationships, and advocate best practices

Qualifications

• 8-10 years experience in credit, loyalty, or marketing roles.
• Bachelor’s degree preferred in business or marketing.
• Experience with omnichannel marketing and marketing technology.
• Adobe Marketing Platform expertise is highly desirable.

Responsibilities

• Develops marketing channel capabilities and manages vendor relationships.
• Collaborates with Acquisition and ECM marketing teams on opportunities as SME channel marketing standards.
• Monitors acquisition performance trends and shares insights with leadership.
• Defines tactical business requirements to drive campaign efficiencies and platform enhancements.
• Coordinates leadership materials on acquisition trends and progress.

Skills

A/B Testing

Marketing Strategies

Performance Marketing

Financial Acumen

Email Marketing

Direct Marketing

Digital Marketing

Credit Card Marketing

Agency Relationships

Education

Bachelor’s Degree in Business Administration, Marketing, or related field of study

High School Diploma or GED

Tools

Workfront

Adobe Experience Manager

Adobe Journey Optimizer

Job description

Bread Financial seeks a Lead - Marketing Platforms & Personalization Strategist to drive omni‑channel marketing capabilities and personalization across channels and platforms. You will partner with cross‑functional teams to translate strategy into executable roadmaps and measurable outcomes that accelerate customer acquisition, engagement, and retention.

With 8–10 years in credit, loyalty, or marketing, you will guide Martech initiatives, manage vendor relationships, and advocate best practices