Senior B2B Marketing & Growth Leader

Bread Financial Group; New York (NY); Hybrid; USD 140,000 - 224,000; Full time

Benefits offered by this job

Medical benefits

401(k) plan

Paid holidays

Parental leave

Stock purchase plan

Job summary

Bread Financial is seeking a senior marketing strategy leader to drive B2B2C and sales finance programs across channels. You will leverage data-driven insights to grow acquisition, brand awareness, and merchant partnerships.

The role collaborates with Sales, Account Managers, and cross‑department stakeholders to manage campaigns, KPIs, and editorial calendars while ensuring compliance with bank standards and brand guidelines.

Qualifications

• High School Diploma or GED.
• 10–13 years experience in Marketing Strategy, Marketing Segmentation, Credit/Payments, Managing Test and Control, Analyzing Marketing Campaign Data, Leading a Team, or related experience.
• Bachelor’s Degree in Marketing, Finance, or related field preferred.

Responsibilities

• Drives internal/external marketing campaigns to support growth with Sales Team and Account Managers.
• Analyze business challenges, prepare presentations, and align goals with stakeholders using benchmarks and test-and-learn methods.
• Build marketing plans, optimize program performance, and develop ABM and vertical-based programs.

Skills

Campaign Analysis

CRM

Lead Generation

Email Building

Email Marketing

Marketing Automation

Marketing Analytics

B2B2C E‑Commerce

SEO/SEM

Demand Gen

Education

High School Diploma or GED

Bachelor’s Degree in Marketing, Finance, or related field

Tools

HubSpot

Marketo

Pardot

Salesforce CRM

Job description

Bread Financial is seeking a senior marketing strategy leader to drive B2B2C and sales finance programs across channels. You will leverage data-driven insights to grow acquisition, brand awareness, and merchant partnerships.

The role collaborates with Sales, Account Managers, and cross‑department stakeholders to manage campaigns, KPIs, and editorial calendars while ensuring compliance with bank standards and brand guidelines.