Strategic B2B Events Marketing Leader

InStride; Pennsylvania; On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k) plan with company match

Flexible vacation policy

Paid family leave

Best‑in‑class health care benefits

Job summary

InStride, a human capital management company, is seeking an experienced Events Marketing Manager to lead InStride’s event portfolio as a strategic growth channel.

This role will own the strategy and execution of InStride’s event portfolio while partnering closely with Marketing and Sales to ensure events support our go‑to‑market priorities, engage target accounts and audiences, and contribute to pipeline growth.

Qualifications

• 5+ years of B2B marketing experience, with significant experience owning events, integrated campaigns, field marketing, demand generation, or ABM programs.
• Demonstrated experience managing complex in‑person events, sponsorships, executive experiences, and/or virtual events end‑to‑end.
• Experience using CRM, marketing automation, and/or ABM platforms to support audience targeting, event activation, attribution, and measurement.
• Experience with account‑based marketing and target‑account activation strategies strongly preferred.
• Creative, analytical, resourceful, and curious, with a drive for continuous improvement and a willingness to challenge how things have traditionally been done.

Responsibilities

• Own InStride’s integrated event strategy across sponsored events, hosted experiences, in‑person programs, virtual events, and webinars, ensuring investments align with go‑to‑market priorities, target industries, priority audiences, and business objectives.
• Build the business strategy for priority events, defining objective, target accounts and personas, desired audience actions, Sales activation plan, supporting marketing channels, and success metrics.
• Plan and execute customer, prospect, executive, and third‑party events that create memorable experiences while advancing InStride’s broader marketing and commercial objectives.
• Own end‑to‑end event execution, including sponsorships, vendor selection, registration, messaging, booth design, marketing materials, staffing, budgets, timelines, and on‑site execution.
• Develop Sales activation strategies for priority events, partnering with Sales and BDR teams on target‑account outreach, meeting generation, event messaging, attendee engagement, and timely follow‑up.
• Use performance insights to inform future event investments and identify which events generate the greatest business impact.
• Maintain InStride’s strategic events calendar and portfolio view, ensuring investments align with broader campaigns and priorities.
• Travel may be required

Skills

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management expertise

Measurement and optimization

Cross‑functional leadership

Project management

Tools

CRM

Marketing automation

ABM platforms

Job description

InStride, a human capital management company, is seeking an experienced Events Marketing Manager to lead InStride’s event portfolio as a strategic growth channel.

This role will own the strategy and execution of InStride’s event portfolio while partnering closely with Marketing and Sales to ensure events support our go‑to‑market priorities, engage target accounts and audiences, and contribute to pipeline growth.