B2B Events & Growth Marketing Manager

InStride; Connecticut; On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k) plan with company match

Flexible vacation policy

Paid family leave

Best-in-class health care benefits

Step Forward program

Job summary

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic B2B growth channel. This role partners with Marketing, Sales, and external partners to ensure events drive engagement with priority accounts and create measurable pipeline.

You will own end-to-end event execution, from strategy through sponsorships, logistics, staffing, and follow-up, and use data to optimize ROI while advancing InStride's broader marketing and business objectives.

Qualifications

• 5+ years of B2B marketing experience, with significant experience owning events, integrated campaigns, field marketing, demand generation, or ABM programs.
• Demonstrated experience managing complex in-person events, sponsorships, executive experiences, and/or virtual events end-to-end.
• Experience using CRM, marketing automation, and/or ABM platforms to support audience targeting, event activation, attribution, and measurement.
• Experience with account-based marketing and target-account activation strategies strongly preferred.
• Creative, analytical, resourceful, and curious, with a drive for continuous improvement and a willingness to challenge how things have traditionally been done.

Responsibilities

• Own InStride’s integrated event strategy across sponsored events, hosted experiences, in-person programs, virtual events, and webinars, ensuring investments align with go-to-market priorities, target industries, priority audiences, and business objectives.
• Build the business strategy for priority events, defining the objective, target accounts and personas, desired audience actions, Sales activation plan, supporting marketing channels, and success metrics before execution begins.
• Plan and execute customer, prospect, executive, and third-party events that create memorable experiences while advancing InStride’s broader marketing and commercial objectives.
• Own end-to-end event execution, including sponsorships, vendor selection and contracts, registration, messaging, booth and experience design, marketing materials, staffing, budgets, timelines, and on-site execution.
• Develop Sales activation strategies for priority events, partnering with Sales and BDR teams on target-account outreach, meeting generation, event messaging, attendee engagement, and timely follow-up.
• Use performance insights to inform future event investments, identifying which events, audiences, formats, and activation strategies generate the greatest business impact and recommending where InStride should increase, change, or reduce investment.
• Maintain InStride’s strategic events calendar and portfolio view, ensuring event investments complement broader marketing campaigns and go-to-market priorities throughout the year.
• Travel may be required

Skills

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management expertise

Measurement and optimization

Cross-functional leadership

Project management

Job description

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic B2B growth channel. This role partners with Marketing, Sales, and external partners to ensure events drive engagement with priority accounts and create measurable pipeline.

You will own end-to-end event execution, from strategy through sponsorships, logistics, staffing, and follow-up, and use data to optimize ROI while advancing InStride's broader marketing and business objectives.