B2B Content Marketing Lead — SEO & Lead Gen

Feedinkoo: Remote Jobs; United States; In loco; USD 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

Upland Software seeks a skilled Content Writer to develop blog posts, white papers, product descriptions, social content and web copy for our B2B lead-gen efforts. You will translate technical features into customer-focused benefits to expand our digital footprint and support push campaigns with SEO-driven content.

The role requires 3–4 years of B2B content experience, a bachelor’s degree, and the ability to meet tight deadlines. A strong portfolio and experience with CMS/CRM tools are preferred.

Competenze

• Bachelor's degree required.
• 3–4 years of direct B2B digital content development.
• Authorized to work in the United States full-time.

Mansioni

• Create content marketing campaigns to drive leads and subscribers.
• Use SEO best practices to generate site traffic.
• Edit content for readability and technical conversion.
• Produce emails, social posts, blogs and white papers.
• Collaborate with Sales to generate content ideas.
• Translate product features into customer benefits for positioning.

Conoscenze

Content writing

SEO

Editing

WordPress

B2B writing

CRM systems

Digital marketing

Formazione

Bachelor's degree

Strumenti

CRM tools

CMS platforms

Descrizione del lavoro

Upland Software seeks a skilled Content Writer to develop blog posts, white papers, product descriptions, social content and web copy for our B2B lead-gen efforts. You will translate technical features into customer-focused benefits to expand our digital footprint and support push campaigns with SEO-driven content.

The role requires 3–4 years of B2B content experience, a bachelor’s degree, and the ability to meet tight deadlines. A strong portfolio and experience with CMS/CRM tools are preferred.