Strategic Alliances & GTM Lead

General Datatech, LP; Pennsylvania; Hybrid; USD 90,000 - 150,000; Full time

Job summary

General Datatech, LP is seeking a Partner Alliance Manager to build and manage strategic relationships with technology vendors, OEMs, software providers, and system integrators. You will translate partner programs into joint go-to-market strategies, drive opportunities, and enable sales and delivery teams to execute effectively.

The role requires strong alliance management, cross-functional collaboration, and the ability to translate complex offerings into customer value propositions.

Qualifications

• Bachelor’s degree in business, marketing, sales, technology, communications, or related field preferred.
• 5–7 years of professional experience in sales, business development, partner management, alliances, marketing, technology services, or related field.
• At least 3 years of experience managing technology-vendor, OEM, strategic-partner, or alliance relationships preferred.

Responsibilities

• Develop and execute alliance strategies aligned with GDT’s growth objectives, technology portfolio, services capabilities, market priorities, and competitive position.
• Own the alliance plan for assigned OEM and vendor relationships, including go-to-market approach, top priorities, capabilities, target customers, joint activities, financial goals, and measurable outcomes.
• Identify whitespace opportunities, market trends, customer needs, competitive activity, partner capabilities, and emerging offerings that may support profitable growth.
• Coordinate practitioner enablement activities, including training, certifications, external events, partner resources, solution workshops, and pursuit support.

Skills

Alliance management

Strategic partnerships

Vendor relations

Sales enablement

Education

Bachelor’s degree in business, marketing, sales, technology, communications, or related field

Equivalent relevant experience may be considered

Tools

CRM systems

Microsoft Word

Excel

PowerPoint

Partner portals

Job description

General Datatech, LP is seeking a Partner Alliance Manager to build and manage strategic relationships with technology vendors, OEMs, software providers, and system integrators. You will translate partner programs into joint go-to-market strategies, drive opportunities, and enable sales and delivery teams to execute effectively.

The role requires strong alliance management, cross-functional collaboration, and the ability to translate complex offerings into customer value propositions.