Strategic Alliances Marketing Lead

General Dynamics Information Technology, Inc.; Merrifield (VA); Hybrid; USD 108,000 - 130,000; Full time

Job summary

General Dynamics Information Technology, Inc. seeks an Alliances Marketing Manager to identify and manage strategic technology partner relationships within the GDIT ecosystem.

You will oversee the development, delivery, and measurement of alliance marketing campaigns in collaboration with a marketing team, technical SMEs, and Growth/CTO organizations to drive GTM success. The role focuses on integrated partner campaigns, aligning marketing with alliance activities and business outcomes, while

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 8+ years of combined marketing, alliance/partner marketing, or related experience.
• Knowledge of US Federal Government IT industry services, systems, and products marketplace.
• Experience in cross-channel marketing communications (PR, events, digital and social media) and partner marketing.
• Strong writing, public speaking, and interpersonal skills; ability to influence senior stakeholders.

Responsibilities

• Build consultative relationships with subject matter experts, business development/growth and operations teams and GDIT’s partner ecosystem.
• Develop partnership strategies aligned to shared business opportunities.
• Consult with external marketing vendors and media partners for co-marketing campaigns.
• Maintain relationships with decision makers at partner companies through regular engagement.
• Negotiate co-marketing agreements aligned with priorities and enterprise objectives.
• Oversee partnership activities (events, workshops, articles, webinars, sponsorships, advertising).
• Monitor partnership performance against metrics and identify optimization opportunities.
• Identify opportunities for strategic partners to join enterprise campaigns.
• Collaborate effectively within a large matrix organization.

Skills

Alliance Marketing

Integrated Campaigns

Multi-Channel Marketing

Education

Bachelor's degree

Job description

General Dynamics Information Technology, Inc. seeks an Alliances Marketing Manager to identify and manage strategic technology partner relationships within the GDIT ecosystem.

You will oversee the development, delivery, and measurement of alliance marketing campaigns in collaboration with a marketing team, technical SMEs, and Growth/CTO organizations to drive GTM success. The role focuses on integrated partner campaigns, aligning marketing with alliance activities and business outcomes, while