Strategic Advertising Account Manager — National Brands

Spectrum; New York (NY); Vor Ort; USD 73.000 - 141.000; Vollzeit

Zusammenfassung

Spectrum Reach is seeking an Advanced Advertising Account Manager to partner with the Enterprise National Agency Partnerships Sales Team. You will drive strategy, planning, and end-to-end campaign management for a portfolio of national brands.

Collaborate with Sales and cross-functional teams to optimize campaigns, analyze KPIs, develop data-driven proposals, and identify upsell opportunities while delivering an exceptional client experience.

Qualifikationen

• Expertise in advanced advertising and knowledge of media terms/media math.
• Ability to decipher between client needs, for example, 'branding' campaigns VS 'call to action'
• Understanding of relevant metrics when measuring campaign performance.
• Demonstrates organizational skills and attention to detail.
• Excellent problem solver with expertise in leveraging cross-functional resources.
• Previous experience at a hold co/agency or supporting a team of Sales, Advertising, or Marketing professionals is preferred.
• Effective verbal, written, and interpersonal communications with overarching skill to translate data and information, prioritize workload, and work against demanding deadlines.
• Experience in computer software including Outlook, Excel, PowerPoint.

Aufgaben

• Lead end-to-end account/campaign management including QA checks and post-sale oversight.
• Serve as a subject matter expert in advanced advertising for clients.
• Manage client relationships and be the primary contact with Sales.
• Collaborate with Sales to understand KPIs/ROIs and build proposals with cross-functional teams.
• Support efforts to simplify and enhance the customer experience for advanced TV deals.
• Utilize Spectrum data assets to develop client proposals including targeting and measurement ideas.
• Drive strategy and revenue through cross-functional collaboration across Sales, Marketing Research, Data Insights, and Finance.

Kenntnisse

Advanced advertising

Media math

Cross-functional collaboration

CRM experience

Excel

Outlook

PowerPoint

Ausbildung

Bachelor's degree or equivalent

Tools

Outlook

Excel

PowerPoint

Jobbeschreibung

Spectrum Reach is seeking an Advanced Advertising Account Manager to partner with the Enterprise National Agency Partnerships Sales Team. You will drive strategy, planning, and end-to-end campaign management for a portfolio of national brands.

Collaborate with Sales and cross-functional teams to optimize campaigns, analyze KPIs, develop data-driven proposals, and identify upsell opportunities while delivering an exceptional client experience.