Strategic Account Development Lead

Syneos Health Commercial Solutions; Raleigh (NC); On-site; USD 70,000 - 95,000; Full time

Job summary

Syneos Health Commercial Solutions seeks an Account Development Manager to identify, engage, and qualify prospective customers, serving as the link between Marketing-generated leads and Sales. You’ll focus on high-volume outreach, needs assessment, and seamless lead handoff to drive early‑ and later‑stage opportunities.

The role uses industry insight, data analytics, and tailored messaging to nurture relationships, inform pipeline development, and optimize engagement with biopharmaceutical

Qualifications

• Bachelor’s degree required; experience in biopharma or healthcare sales/BD.
• Proven success in high-volume outbound prospecting and lead qualification.
• Strong communication and stakeholder engagement skills.

Responsibilities

• Conducts outbound outreach (cold calls, emails, social engagement) to initiate contact with decision-makers and influencers at prospective biopharmaceutical organizations.
• Crafts and delivers compelling messages tailored to each target, clearly articulating Syneos Health’s unique value proposition and service offerings.
• Executes key campaigns and conference activity to broaden market awareness and deepen engagement.
• Reviews inbound Marketing leads and evaluates fit based on prospect needs, pipeline stage and strength, outsourcing preferences, current/future projects, financial status, and alignment with Syneos capabilities.
• Leverages multiple tools to conduct high-level needs assessments to determine opportunity quality and timing.
• Qualifies and transitions well-vetted leads to the appropriate Inside Sales or Business Development team members for further engagement and negotiation.
• Maintains detailed, up-to-date documentation of all outreach activities, lead qualification outcomes, and account intelligence within CRM systems (e.g., Salesforce).
• Provides real-time feedback to Sales and Marketing on prospect engagement trends, messaging effectiveness, and areas for strategic refinement.
• Continuously engages prospects through thoughtful follow-up, sharing relevant updates and opportunities to maintain interest.
• Partners with Business Insights (BI) and internal analytics teams to prioritize high-potential accounts and refine territory engagement strategies using data and lead-scoring insights.
• Monitors key performance indicators (KPIs) related to outreach volume, conversion quality, and lead maturity; uses data to optimize approach.
• Leverages leads and insights from conferences, trade shows, and internal BD activities to source new opportunities (including actively attending Conferences and road shows aligned with the region that they support, as needed)
• Participates in cross-functional collaboration sessions to share prospect feedback, best practices, and market intelligence.
• Performs other work-related duties as assigned.

Skills

Outbound prospecting

Lead qualification

CRM proficiency

Data analytics

Communication skills

Travel readiness

Education

Bachelor's Degree

Tools

Salesforce

Microsoft Office

Job description

Syneos Health Commercial Solutions seeks an Account Development Manager to identify, engage, and qualify prospective customers, serving as the link between Marketing-generated leads and Sales. You’ll focus on high-volume outreach, needs assessment, and seamless lead handoff to drive early‑ and later‑stage opportunities.

The role uses industry insight, data analytics, and tailored messaging to nurture relationships, inform pipeline development, and optimize engagement with biopharmaceutical