Strategic ABM Marketing Lead – Enterprise Accounts (Remote)

Pearson

Nashville (TN)

Remote

USD 80,000 - 95,000

Full time

4 days ago

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Job summary

Pearson is seeking an Advanced Specialist in Marketing Strategy to translate strategic-account priorities into integrated marketing programmes. You will work with Client Partners, Strategic Account Teams, Customer Success, Product Marketing, Digital Marketing and executives to drive measurable business outcomes.

The role blends account-based, partner and enterprise marketing with thought leadership, events and co-marketing across a portfolio.

Qualifications

Bachelor’s degree in marketing, Communications, Business or related field.
Experience in B2B marketing, strategic account marketing, account-based marketing or enterprise marketing.
Proven ability to translate objectives into an integrated strategy.
Experience working with sales, client partners, account teams or customer-success teams.
Strong collaboration and influencing across a matrixed organisation.
Executive presence to support senior customer or partner relationships.
Ability to connect marketing activity to account engagement and growth.
Experience using insight and performance data to shape decisions.

Responsibilities

Develop strategic marketing plans for priority enterprise accounts and partners.
Design ABM programmes for accounts, sectors and buying groups.
Build executive-engagement plans including briefings, roundtables and events.
Partner with Customer Success and Client Partners on value realisation and growth.
Create joint campaigns, content, thought leadership and events with partners.
Use account insight and data to guide investment and optimisation.
Provide executive-level reporting on marketing influence and programme effectiveness.