Remote Strategic ABM & Enterprise Marketing Lead

Pearson; Montpelier (VT); Teletrabalho; USD 80 000 - 95 000; Tempo integral

Resumo da oferta

Pearson, a global learning company, seeks an Advanced Specialist in Marketing Strategy to turn strategic-account priorities into integrated marketing programs that strengthen relationships and drive growth. You will work with client partners, account teams and executive leaders to design ABM campaigns, executive engagement plans, and co-marketing initiatives that align with business outcomes.

This remote US role requires the ability to manage multiple priorities, travel as needed, and translate

Qualificações

• Bachelor's degree in marketing, Communications, Business or a related field is desirable.
• Experience in B2B marketing and enterprise marketing.
• Ability to translate objectives into integrated strategies.
• Experience collaborating with sales, client partners, and account teams.

Responsabilidades

• Develop annual and quarterly marketing strategies for strategic accounts and partners.
• Align marketing plans with growth, retention, and executive engagement goals.
• Design ABM programmes for priority accounts and sectors.
• Build executive-engagement plans including briefings, roundtables and events.
• Partner with Customer Success on value realisation and growth opportunities.
• Create joint campaigns and thought leadership with strategic partners.
• Use account insight and data to guide investment and optimisation.
• Provide executive-level reporting on marketing influence and programme effectiveness.

Conhecimentos

B2B marketing

Strategic accounts

Account-based marketing

Partner marketing

Executive engagement

Marketing strategy

Cross-functional collaboration

Formação académica

Bachelor’s degree in marketing/communications/business

Descrição da oferta de emprego

Pearson, a global learning company, seeks an Advanced Specialist in Marketing Strategy to turn strategic-account priorities into integrated marketing programs that strengthen relationships and drive growth. You will work with client partners, account teams and executive leaders to design ABM campaigns, executive engagement plans, and co-marketing initiatives that align with business outcomes.

This remote US role requires the ability to manage multiple priorities, travel as needed, and translate