Strategic ABM Lead for Enterprise Tech

Elastic; United States; Remote; USD 107,000 - 169,000; Full time

Benefits offered by this job

Stock program

401k with matching

Health coverage

Generous vacation days

Volunteer time

Parental leave

Job summary

Elastic, the Search AI Company, seeks an Account-Based Marketing Manager to craft and scale ABM programs across priority accounts in the Americas. You will own high-impact campaigns at the intersection of marketing, sales, and customer success, engaging technical and business decision-makers and driving pipeline.

You will lead 1:1 ABM programs, tailor messaging for CIOs, CISOs, and engineering leaders, and collaborate across brand, product, and regional teams to align with go-to-market plans.

Qualifications

• 5–6 years of experience in B2B marketing, with at least 2 years in ABM or strategic field marketing.
• Experience marketing technical or hi-tech products to sophisticated buyers, including IT, engineering and security personas.

Responsibilities

• Design and implement 1:1 ABM programs aligned to target accounts and buying groups.
• Lead account-level planning sessions with sales teams to define account priorities, business outcomes, and campaign timelines.
• Personalize messaging and value propositions around critical use cases—cybersecurity, search, AI/ML, and observability—across channels to influence enterprise buying committees.
• Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, and direct mail.
• Partner closely with global campaigns, regional and partner marketing, and product marketing to align ABM efforts with broader go-to-market plays.
• Tailor programs to reflect the technical sophistication of buyers in hi-tech and enterprise environments, ensuring messaging resonates with both technical evaluators and business decision-makers.
• Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement.
• Build account-focused and event landing pages using our marketing stack, personalized to target audiences and business priorities while maintaining brand guidelines.
• Draft account-specific messaging that resonates with CIOs, CISOs, engineering leaders, developers and IT decision-makers, positioning Elastic as a trusted partner in digital transformation.
• Develop paid media strategy for assigned accounts, partnering with internal teams and agencies to activate campaigns across platforms such as Demandbase, LinkedIn, and relevant digital channels.
• Collaborate with creative, content, and external agencies to deliver high-quality ABM assets and engagement experiences.
• Localize and adapt global plays to meet account needs while maintaining message consistency.
• Own campaign budgets, timelines, and execution.
• Define ABM metrics including account engagement, pipeline influence, velocity improvements, and return on investment.
• Provide regular performance reporting to team members and sales leadership.
• Use insights to continuously refine ABM programs for greater efficiency and scalability.
• Support the evolution of ABM playbooks, strategy, and execution tactics.
• Work with Regional Marketing Managers in AMER to coordinate event logistics and experiences for ABM programs, including executive briefings and roundtables.
• Maintain up-to-date ABM dashboards, campaign trackers, and internal documentation.
• Bring creative ideas to drive engagement and innovation within the enterprise and hi-tech market.

Skills

ABM strategy

Multi-channel campaigns

Executive-level engagement

Content storytelling

Collaboration with sales

Tools

Demandbase

6sense

Userled

Marketo

Salesforce

Job description

Elastic, the Search AI Company, seeks an Account-Based Marketing Manager to craft and scale ABM programs across priority accounts in the Americas. You will own high-impact campaigns at the intersection of marketing, sales, and customer success, engaging technical and business decision-makers and driving pipeline.

You will lead 1:1 ABM programs, tailor messaging for CIOs, CISOs, and engineering leaders, and collaborate across brand, product, and regional teams to align with go-to-market plans.