EMEA ABM Lead for Enterprise Tech Growth

Elastic; United States; Hybrid; USD 82,000 - 129,000; Full time

Benefits offered by this job

Health coverage

Flexible locations

Vacation days

Volunteer time

Parental leave

Pay transparency

Job summary

Elastic is seeking an Account-Based Marketing Manager to craft and scale ABM programs across priority accounts in the EMEA region. You will own high-impact campaigns aligning marketing, sales and customer success to drive pipeline.

You’ll design 1:1 ABM strategies, tailor messaging for CIOs, CISOs and procurement teams, and collaborate with global and regional teams to optimize programs and measurement.

Qualifications

• 5–6 years of experience in B2B marketing, with at least 2 years in an ABM or strategic field marketing role.
• Experience crafting and delivering successful ABM programs targeting enterprise accounts.
• Experience marketing technical products to sophisticated buyers, including IT, engineering, and security personas.
• Strong ability to partner with sales leaders and translate technical value propositions into targeted marketing strategies.
• Confident in driving multi-channel campaigns and executive-level engagement programs.
• Experience with ABM platforms (e.g., Demandbase, 6sense, Userled), Salesforce, and marketing automation tools like Marketo.

Responsibilities

• Design and implement 1:1 ABM programs aligned to target accounts.
• Lead account planning sessions with sales teams to define account priorities, business outcomes, and campaign timelines.
• Personalize messaging and value propositions around critical use cases — cybersecurity, search, AI/ML, and observability — across channels to influence enterprise buying committees.
• Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, and direct mail.
• Partner closely with global campaigns, regional and partner marketing, and product marketing to align ABM efforts with broader go-to-market plays.
• Tailor programs to reflect the technical sophistication of buyers in hi-tech and enterprise environments, ensuring messaging resonates with both technical evaluators and business decision-makers.
• Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement.
• Build account-focused and event landing pages using our marketing stack, personalized to target audiences and business priorities while maintaining brand guidelines.
• Draft account-specific messaging that resonates with CIOs, CISOs, engineering leaders, developers and IT decision-makers, positioning Elastic as a trusted partner in digital transformation.
• Develop paid media strategy for assigned accounts, partnering with internal teams and agencies to activate campaigns across platforms such as Demandbase, LinkedIn, and relevant digital channels.
• Collaborate with creative, content, and external agencies to deliver high-quality ABM assets and engagement experiences.
• Localize and adapt global plays to meet account needs while maintaining message consistency.
• Own campaign budgets, timelines, and execution.

Skills

ABM strategy

Sales alignment

Technical marketing

Lifecycle campaigns

Salesforce

Marketo

Demandbase

6sense

Userled

Tools

Demandbase

6sense

Userled

Salesforce

Marketo

Job description

Elastic is seeking an Account-Based Marketing Manager to craft and scale ABM programs across priority accounts in the EMEA region. You will own high-impact campaigns aligning marketing, sales and customer success to drive pipeline.

You’ll design 1:1 ABM strategies, tailor messaging for CIOs, CISOs and procurement teams, and collaborate with global and regional teams to optimize programs and measurement.