Strategic ABM & Key Account Marketing Lead

Military, Veterans and Diverse Job Seekers; San Diego (CA); On-site; USD 70,000 - 95,000; Full time

Job summary

Goldstar is seeking a Key Account Marketing Specialist to lead account-based marketing initiatives and field sales enablement across five core markets. You will craft tailored campaigns, coordinate cross-functional activities with sales and marketing, and help optimize the regional pipeline.

The role requires 3–5 years in B2B marketing with strong project management, communication, and analytical skills, plus a degree in Marketing or Communications.

Qualifications

• 3–5 years experience in marketing or account management in a B2B environment.
• Experience managing multiple projects in a fast-paced setting.
• Excellent time management and organizational skills.
• Strong communication and interpersonal skills for internal and key accounts.
• Experience with product and field sales enablement and multi-channel advertising.
• Bachelor's degree in Marketing, Communications, or related field.

Responsibilities

• Account Based Marketing & Field Sales Enablement: develop tailored marketing solutions for key accounts, with custom collateral, email & social marketing, sampling, presentations and events.
• Project & Strategy Planning: develop strategy and execute plans for Top 100 accounts across five core markets.
• Sales Data and Pipeline Optimization: collaborate with Digital Marketing to create workflows, data collection, and performance analysis to improve selling and nurturing.
• Competitor/Market Analysis: monitor industry trends and competitors to optimize marketing strategies.

Skills

Account Based Marketing

Field Sales Enablement

Project Management

Data Analysis

Communication

Digital Marketing

Education

Bachelors Degree in Marketing/Communications

Tools

Sprout Social

Instagram

Facebook

LinkedIn

Twitter

Job description

Goldstar is seeking a Key Account Marketing Specialist to lead account-based marketing initiatives and field sales enablement across five core markets. You will craft tailored campaigns, coordinate cross-functional activities with sales and marketing, and help optimize the regional pipeline.

The role requires 3–5 years in B2B marketing with strong project management, communication, and analytical skills, plus a degree in Marketing or Communications.