Startup Lifecycle Marketing Lead

MongoDB Inc.; San Francisco (CA); Hybrid; USD 70,000 - 138,000; Full time

Job summary

MongoDB, Inc. is seeking a Startup Lifecycle Marketing Lead to own the post-acceptance member journey for startups in the Americas.

You will drive activation, consumption of credits, and graduation to paid MongoDB Atlas users, collaborating with Growth Marketing, Program Operations, and Developer Relations. The role combines lifecycle marketing, community building, and founder education—balancing data analysis with hands-on programs for founders across AMER time zones.

Qualifications

• 5+ years in lifecycle, engagement, community, or customer marketing across technology, developer, or startup audiences.
• Proven record of improving activation, adoption, retention, or conversion metrics with measurable results.
• Experience building lifecycle programs (onboarding, nurture, graduation) with growth/marketing ops teams.
• Experience building and moderating online communities (Discord, Slack, or similar).
• Experience running webinar, workshop, or education programs at scale using surveys/feedback.
• Experience building programs from scratch with a small team.
• Familiarity with the AMER startup and developer ecosystem; able to deliver across AMER time zones.
• Ability to work independently with a globally distributed team.

Responsibilities

• Own activation, consumption, and graduation in AMER; set regional goals and report activation, credit use, and graduation rates.
• Deliver member value beyond credits by running webinars/workshops for AMER time zones tied to activation outcomes.
• Lead quarterly member surveys (NPS) and translate feedback into program changes with cross-team collaboration.
• Design onboarding, credit-use nudges, and graduation prompts aligned to member behavior and tier status.
• Build and moderate founder-to-founder communities (Discord) across the Americas with regional leads.
• Coordinate with Program Operations, Acquisition, Growth Marketing, Developer Relations, and Sales to ensure seamless experience from application to top-up.

Skills

Lifecycle marketing

Engagement

Community building

Customer marketing

Data analysis

Tools

Discord

Slack

Job description

We’re looking for a highly analytical, member-obsessed Startup Lifecycle Marketing Lead to own the post-acceptance member journey for MongoDB for Startups across the Americas, with the objective of helping founders use their credits, get real value from the program, and graduate to paid MongoDB Atlas users.

This role owns the AMER member experience from onboarding through graduation and is accountable for regional activation, consumption, and graduation rates. You will work with Growth Marketing, Program Operations, Developer Relations, and the broader MongoDB for Startups team to turn accepted startups into active builders. The role sits at the intersection of lifecycle marketing, community, and education, and suits someone who is equally comfortable analyzing member behavior data and running hands-on programs for founders.

We’re looking to connect with candidates based in New York City, Austin, Boston, or the San Francisco Bay Area to align with our hybrid work model.

Position Expectations

• Own activation, consumption, and graduation in AMER: Set regional goals for and report on the rates at which AMER program members activate, consume credits, and graduate to paid, and drive the initiatives that improve them
• Deliver member value beyond credits: Run a webinar and workshop calendar scheduled for AMER time zones that helps founders build on MongoDB Atlas, and tie each program to activation and consumption outcomes
• Run the member feedback loop: Own quarterly member surveys to gather NPS, report AMER results by segment, and turn them into concrete program changes, working with Program Operations and the broader MongoDB for Startups team
• Own the member lifecycle: Work with Growth Marketing to design and run onboarding, credit-use nudges, and graduation prompts for AMER members that are tier-aware and based on member behavior
• Build founder community: Launch, own, and moderate virtual founder-to-founder channels (such as Discord) for AMER members, coordinating with regional Community Leads to scale engagement across the Americas
• Align execution across teams: Work with Program Operations, Acquisition, Growth Marketing, Developer Relations, and Sales teams so that strategy translates into a seamless member experience from application to top-up

The right candidate for this role will be

• Have 5+ years in lifecycle, engagement, community, or customer marketing across technology, developer, or startup audiences
• Have a record of improving activation, adoption, retention, or conversion metrics with measurable results
• Have experience building lifecycle programs (onboarding, nurture, and graduation or upsell motions) in partnership with a growth or marketing operations team
• Have experience building and moderating online communities (Discord, Slack, or similar)
• Have experience running webinar, workshop, or education programs at scale, and using member surveys and feedback to drive change
• Have experience building programs from scratch with a small team
• Possess familiarity with the AMER startup and developer ecosystem, and be able to deliver programming across AMER time zones
• Be able to work independently with a globally distributed team

About MongoDB

MongoDB is built for change, empowering our customers and our people to innovate at the speed of the market. We have redefined the data platform for the AI era, enabling builders to create, transform, and disrupt industries with software. MongoDB’s unified data platform, the most widely available, globally distributed data platform on the market, helps organizations modernize legacy workloads, embrace innovation, and unleash AI. Our cloud-native platform, MongoDB Atlas, is the only globally distributed, multi-cloud data platform and is available across AWS, Google Cloud, and Microsoft Azure.

With offices worldwide and over 67,000 customers, including AI-native startups and approximately 75% of the Fortune 100, relying on MongoDB for their most important applications, we’re powering the next era of software.

Our compass at MongoDB is our Leadership Commitment, guiding how and why we make decisions, show up for each other, and win. It’s what makes us MongoDB.

To drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone. From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys. Learn more about what it’s like to work at MongoDB, and help us make an impact on the world!

MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.

MongoDB, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

MongoDB’s base salary range for this role is posted below. Compensation at the time of offer is unique to each candidate and based on a variety of factors such as skill set, experience, qualifications, and work location. Salary is one part of MongoDB’s total compensation and benefits package. Other benefits for eligible employees may include: equity, participation in the employee stock purchase program, flexible paid time off, 20 weeks fully-paid gender-neutral parental leave, fertility and adoption assistance, 401(k) plan, mental health counseling, access to transgender-inclusive health insurance coverage, and health benefits offerings. Please note, the base salary range listed below and the benefits in this paragraph are only applicable to U.S.-based candidates.

MongoDB’s base salary range for this role in the U.S. is: $70,000 — $138,000 USD