Staff Product Manager - Remote Consumer Growth & Loyalty

Affirm, Inc.; New York (NY); Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Remote-first compensation

Generous time off

Health benefits

Parental leave 18 weeks

Job summary

Affirm, Inc. is seeking a Senior Product Manager to own the consumer loyalty program from vision through launch.

You will define hypotheses, success metrics, and quarter-by-quarter sequencing across teams including product, eng, risk, and marketing to deliver compelling earn mechanics and member benefits at checkout and in-app. You will design the program economics, funding mix, and measurement framework, tune earn and burn rates, and collaborate across stakeholders to ensure clear disclosures

Qualifications

• Bachelor’s degree in related field or equivalent practical experience.
• Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance.
• Excellent cross-functional leadership, including experience leading without authority.
• Built or scaled a loyalty, rewards or engagement program: card rewards, points, tiers, subscription benefits, or something equivalent.
• You know earn and burn mechanics and what makes a program pay for itself.

Responsibilities

• Own the vision and roadmap for affirm’s consumer loyalty program, setting the hypotheses, success metrics, and sequencing across multiple quarters.
• Launch the first version of rewards and tiers, including earn mechanics, member benefits, redemption, and the surfaces that make the value obvious in app, at checkout, and after a purchase.
• Build the engagement loops (progress, milestones, personalized offers) that turn a one-time borrower into someone who reaches for affirm every week.
• Own the program economics: reward liability, funding mix across merchant-funded offers, interchange and network incentives, and the case for incremental GMV against cost per member.
• Set up the measurement foundation for loyalty, including holdouts, incrementality testing and long-run LTV, then tune earn and burn rates and tier thresholds off what the data says.
• Partner with Risk, Credit, Legal, Compliance, Finance and Marketing to design rewards that are compliant and clearly disclosed, with no hidden fees or fine print that surprises people.
• Align senior stakeholders and pull together dependencies across Card, Shopping, Servicing and Marketing, leading embedded engineering and design pods through a lot of ambiguity.

Skills

Product Management

Loyalty programs

Cross-functional leadership

Experiment design

LTV measurement

A/B testing

Fintech domain knowledge

Education

Bachelor’s degree or equivalent

Tools

Amplitude

SQL

Excel

Mixpanel

Job description

Affirm, Inc. is seeking a Senior Product Manager to own the consumer loyalty program from vision through launch.

You will define hypotheses, success metrics, and quarter-by-quarter sequencing across teams including product, eng, risk, and marketing to deliver compelling earn mechanics and member benefits at checkout and in-app. You will design the program economics, funding mix, and measurement framework, tune earn and burn rates, and collaborate across stakeholders to ensure clear disclosures