Sr. Content Associate

Kelly; Kennesaw (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

Kelly is seeking a Website Segment Manager in the United States to rebuild and improve our website by turning product marketing input into persuasive, conversion-focused pages. You will write and edit page content, assemble pages in Sitecore, and collaborate with PMMs and global teams to ensure quality and effectiveness.

You’ll contribute across content strategy, page structure, and visitor journeys, balancing regional needs with global standards, and will participate in testing and optimization

Qualifications

• Strong writing and editing skills with ability to turn product information into a clear customer story.
• Experience using CMS to assemble or update pages within templates; willingness to learn Sitecore.
• Ability to collaborate with PMMs and web teams to meet page objectives and ensure accuracy.
• Understanding of product positioning and how content and page structure drive conversions.

Responsibilities

• Partner with PMMs to understand audiences and page objectives and translate briefs into page content.
• Write and edit headlines, value props, content, and CTAs to support conversion.
• Build and update pages in Sitecore using approved components and templates.
• Test new templates and experiences via A/B testing.
• Maintain an organized backlog of page updates and maintenance tasks.
• Review pages for quality, brand consistency, usability, and accessibility.
• Monitor page performance and apply SEO guidance to improve content and journeys.
• Keep pages current through regular reviews and maintenance.
• Support broader website projects including navigation updates and content reorganization.

Skills

Marketing content

Storytelling

Editing

SEO awareness

Tools

Sitecore

Job description

Website Segment Manager

The Website Segment Manager will help rebuild and improve our website by turning product marketing input into clear, persuasive pages that help visitors understand our solutions and take the next step.

This is a hands‑on individual contributor role for someone who brings together marketing judgment, strong storytelling, and practical website experience. You’ll write and edit page content, assemble pages in Sitecore, and maintain the quality and effectiveness of your assigned pages. You’ll collaborate with product marketing managers (PMMs), the North America web team, creative partners, and global web and SEO teams.

What You’ll Do

• Partner with PMMs to understand audiences, customer needs, solution positioning, and page objectives. Turn briefs and requests into focused page recommendations, content, and experiences.
• Write and edit headlines, value propositions, supporting content, and calls to action that tell a coherent story and support conversion. Work with PMMs to validate positioning and product accuracy.
• Build and update pages in Sitecore using approved components and existing templates. Coordinate requests for exceptions that require additional design or technical support.
• Help test new templates, components, and web experiences through A/B testing.
• Maintain an organized backlog of page rebuilds, stakeholder requests, updates, and maintenance, balancing segment needs with priorities set by the web team and BMC leadership.
• Review pages for content quality, brand consistency, usability, accessibility, links, and display across devices. Follow regional review and global publishing approval processes.
• Monitor page performance and apply SEO guidance. Identify opportunities to improve content, visitor journeys, and conversion.
• Keep pages current through regular reviews and preventive maintenance.
• Support broader website projects, including navigation updates, content reorganization, and removal of unused CMS components.

What You’ll Bring

• Practical experience in marketing and website content, with examples of pages you’ve written, built, or improved. You’re beyond entry level and able to exercise independent judgment; a lengthy career history isn’t required.
• Strong writing and editing skills, including the ability to turn product information into a clear customer story, meaningful benefits, and effective calls to action.
• An understanding of product positioning and how content, page structure, and visitor intent work together to support a marketing objective.
• Experience using a content management system (CMS) to assemble or update pages within templates. You’re willing to learn Sitecore and our publishing processes; prior Sitecore experience is helpful but not required.
• The ability to collaborate with subject matter experts, ask useful questions, incorporate feedback, and move work through review and approval.
• Strong organization and attention to detail, with the ability to balance multiple requests and follow through on updates and maintenance.
• Familiarity with website analytics, SEO, or conversion optimization—and an interest in developing these skills further.

Your strengths may lean more toward content and storytelling or toward web execution, provided you can contribute to both.

Helpful Experience

• Building and updating pages in Sitecore.
• B2B marketing, particularly software or other complex solutions.
• Improving product or solution pages, interpreting performance data, or participating in A/B tests.
• Working within enterprise website standards and coordinating with central web, SEO, design, or development teams.
• Tax and accounting industry knowledge; this is helpful but not required.

What Success Looks Like

In your first months, you’ll learn the portfolio and publishing process, build productive relationships with PMMs, and deliver well‑written priority pages within established templates.

Over six to twelve months, subject to contract extension, you’ll help rebuild a substantial set of priority pages and establish a more consistent approach to maintenance and performance improvement. As that foundation develops, you’ll increasingly use performance data to recommend changes, initiate optimization tests in coordination with the web team, and contribute to improving page templates and visitor journeys.

Specific page targets and performance measures will be agreed with your manager.

Use of AI Tools

AI tools may support drafting and editing. You remain responsible for the accuracy, clarity, and quality of the finished work.

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work‑related resources. Please note: The following benefits reflect Kelly's general offerings. Eligibility may vary by assignment, location, and job type.

Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short‑term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan.

Get a complete career fit with Kelly

You’re looking to keep your career moving onward and upward, and we’re here to help you do just that. Our staffing experts connect you with top companies for opportunities where you can learn, grow, and thrive. Jobs that fit your skills and experience, and most importantly, fit right on your path of where you want to go in your career.

About Kelly

Work changes everything. And at Kelly, we’re obsessed with where it can take you. To us, it’s about more than simply accepting your next job opportunity. It’s the fuel that powers every next step of your life. It’s the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life-just ask the 300,000 people we employ each year.

Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status, and we take affirmative action to recruit, employ, and advance qualified individuals with disabilities and protected veterans in the workforce. Requests for accommodation related to our application process can be directed to the Kelly Human Resource Knowledge Center. Kelly complies with the requirements of California’s state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S.

Kelly may use AI‑powered tools during the recruitment and hiring process. For full details, including how Kelly uses AI, your rights, and how to request a reasonable accommodation, visit the Recruitment Artificial Intelligence Notice.