Website Content Specialist

Aanseacore; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

Aanseacore is seeking a Sr. Content Associate to rebuild and optimize company websites by turning product marketing requirements into clear, engaging pages.

The role focuses on writing, editing, and CMS-driven page creation, with a strong emphasis on conversion and performance. You will work with product marketing, creative, web, and SEO teams to ensure brand consistency, accessibility, and measurable improvements across pages.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, Digital Media, or related field preferred.
• Equivalent practical experience in website content management, digital marketing, or web development may be considered.
• Experience writing and editing website content with clear headlines and calls to action.
• Familiarity with CMS tools, analytics, SEO, and A/B testing is advantageous.

Responsibilities

• Collaborate with Product Marketing Managers to understand audiences, needs, and messaging.
• Translate briefs into focused page recommendations and engaging content.
• Write, edit, and optimize headlines, value props, supporting content, and CTAs.
• Coordinate with SMEs to validate product positioning and accuracy.
• Build and update pages using Sitecore CMS and approved templates.
• Assist in A/B testing and performance-driven improvements.

Skills

Content writing

Editing

Storytelling

CMS management

Website optimization

SEO basics

Collaboration

Independent work

Analytical thinking

Attention to detail

Education

Bachelor's degree in Marketing/Communications

Tools

Sitecore CMS

Job description

We are seeking an Sr. Content Associate will support the rebuilding, development, and optimization of company websites by transforming product marketing requirements into clear, engaging, and conversion-focused web pages. The role involves writing and editing website content, building and updating pages using Sitecore CMS, maintaining content quality, and improving overall website performance. This is a hands‑on individual contributor position requiring strong marketing judgment, storytelling, product positioning, website management, and collaboration with product marketing, creative, web, and SEO teams.

NOTE: Additional Information

• Opening 1: Supporting the Professional segment.
• Opening 2: Supporting the Performance and Research & Advisory segments.

Skill / Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, Digital Media, Business Administration, or a related field preferred.
• Equivalent practical experience in website content management, digital marketing, or web development may also be considered.
• Practical experience in marketing and website content development, with examples of website pages written, built, updated, or improved. Candidates should have experience beyond entry level and the ability to exercise independent judgment.
• Strong experience in writing and editing website content, including headlines, value propositions, product descriptions, supporting content, and effective calls to action.
• Understanding of product positioning, customer needs, audience targeting, and how website content and page structure support marketing objectives.
• Experience using Content Management Systems (CMS) to assemble, create, update, and maintain website pages within existing templates. Prior Sitecore experience is helpful but not mandatory.
• Experience collaborating with Product Marketing Managers (PMMs), subject matter experts, creative teams, and web teams to understand requirements, incorporate feedback, and complete publishing approvals.
• Familiarity with website analytics, SEO practices, conversion optimization, and A/B testing, with an interest in developing these skills further.
• Experience managing multiple website content requests, page updates, maintenance activities, and project priorities while meeting deadlines.
• Ability to review website pages for content accuracy, brand consistency, usability, accessibility, broken links, and display across different devices.
• Strong storytelling and communication skills, with the ability to translate complex product information into clear customer benefits and persuasive messaging.
• Good organizational, analytical, and problem‑solving skills with strong attention to detail.
• Ability to work independently in a remote environment and collaborate effectively with geographically distributed teams.
• AI‑powered tools for content drafting and editing, while maintaining responsibility for final content accuracy and quality.

Good to Have

• B2B marketing experience, particularly in software, technology, or other complex solutions.
• Experience improving product pages, solution pages, and customer‑facing website experiences.
• Experience working within enterprise website standards and global publishing approval processes.
• Tax and accounting industry knowledge is helpful but not mandatory.

Job Responsibilities

• Work closely with Product Marketing Managers (PMMs) to understand target audiences, customer needs, solution positioning, product messaging, and website page objectives.
• Translate product marketing briefs and stakeholder requests into focused page recommendations, engaging content, and effective website experiences.
• Write, edit, and optimize website headlines, value propositions, supporting content, product messaging, and calls to action that communicate clear customer benefits.
• Partner with PMMs and subject matter experts to validate product positioning, messaging, and technical accuracy.

Website Management & CMS Execution

• Build, assemble, and update website pages using Sitecore CMS by selecting approved components and populating existing templates.
• Coordinate requests for exceptions that require additional design, development, or technical support.
• Participate in A/B testing of new website templates, components, and digital experiences.
• Manage an organized backlog of page rebuilds, stakeholder requests, website updates, and maintenance activities.
• Balance segment‑specific requirements with priorities established by the web team and BMC leadership.

Website Quality & Optimization

• Review website pages for content quality, brand consistency, usability, accessibility, links, and display across desktop, tablet, and mobile devices.
• Follow established regional review procedures and global publishing approval processes.
• Monitor website performance and apply SEO guidelines to improve content visibility and effectiveness.
• Identify opportunities to improve website content, visitor journeys, user experience, and conversion rates.
• Use website analytics and performance insights to recommend content improvements and optimization opportunities.

Stakeholder Collaboration & Project Management

• Collaborate with Product Marketing Managers, the North America Web Team, creative partners, and global web and SEO teams.
• Gather stakeholder requirements, incorporate feedback, and coordinate content through review and approval processes.
• Manage multiple website projects, updates, and requests while ensuring timely delivery and quality standards.
• Communicate progress, priorities, and potential challenges to relevant stakeholders.

Website Maintenance & Continuous Improvement

• Conduct regular website reviews and preventive maintenance to ensure all assigned pages remain accurate, relevant, and up to date.
• Support broader website initiatives, including navigation updates, removal of unused CMS components, and content reorganization.
• Help introduce A/B testing and data‑driven website improvements in coordination with the web team.
• Contribute to improving page templates, website components, content standards, and visitor journeys.

Success Expectations

• Understand the company's product portfolio, assigned business segments, and website publishing processes.
• Establish productive relationships with Product Marketing Managers and relevant stakeholders.
• Deliver well‑written, high‑quality priority website pages using established templates.
• Help rebuild a substantial set of priority website pages, subject to contract extension.
• Establish consistent website maintenance and performance improvement practices.
• Use performance data to recommend website improvements and initiate optimization tests in coordination with the web team.
• Contribute to the development of improved page templates, components, and visitor journeys.
• Specific page targets and performance measures will be agreed upon with the manager.