Sports Partnerships Strategy Manager

TikTok; Los Angeles (CA); On-site; USD 116,000 - 258,000; Full time

Job summary

TikTok is seeking a Sports Content Strategy & Copyright Partnership leader to drive world-class sports event content and strengthen our platform's position as the go-to destination for sports content.

You will oversee the full copyright partnership lifecycle—from opportunity assessment and rights negotiations to post-launch ROI analysis—collaborating with BD, Partnership, GBS and other teams to deliver measurable platform value through scalable, data-driven partnerships.

Qualifications

• Bachelor’s degree or above required.
• 5+ years in sports, copyright, commercial strategy, or strategic consulting.
• Strong strategic thinking and data-driven decisions.
• Deep understanding of sports industry, IP cooperation, and B2B logic.
• Proven ability to lead complex, cross-functional projects.

Responsibilities

• Identify high-value partnerships and set a prioritization framework.
• Explore innovative cooperation models and monetization strategies in sports.
• Coordinate cross-functional teams to execute partnership projects.
• Establish KPI systems and monitor performance across content supply, growth, and monetization.

Skills

Strategic thinking

Data-driven decision-making

Negotiation

Project management

Cross-functional collaboration

Industry insight

IP cooperation knowledge

Sports marketing knowledge

Education

Bachelor’s degree or above

Job description

TikTok is seeking a Sports Content Strategy & Copyright Partnership leader to drive world-class sports event content and strengthen our platform's position as the go-to destination for sports content.

You will oversee the full copyright partnership lifecycle—from opportunity assessment and rights negotiations to post-launch ROI analysis—collaborating with BD, Partnership, GBS and other teams to deliver measurable platform value through scalable, data-driven partnerships.