Entertainment Product Strategy & Ops Manager

TikTok; Los Angeles (CA); On-site; USD 103,000 - 198,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) match

Paid parental leave

Short-term disability

Long-term disability

Life Insurance

Wellbeing benefits

Paid holidays

Paid sick days

Paid Personal Time

Job summary

TikTok is seeking a Product Operations & Strategy Manager (Entertainment Marketing) to lead the global entertainment partner experience on our platform. You will define and drive organic marketing and promotional product strategies for film & TV partners, guiding campaigns from planning through launch.

You will leverage data to optimize campaigns and product features, collaborating with Product, Partnerships, Data, and Legal teams to ensure alignment and impact.

Qualifications

• Bachelor and above.
• 5+ years at a major company in entertainment/digital marketing.
• Experience in film & TV marketing, social marketing, and digital tech products.
• Strong data analysis, strategy, and cross-functional coordination.

Responsibilities

• Drive Spotlight's organic marketing strategy and promotional product strategy for Entertainment partners worldwide.
• Lead IP/title marketing campaigns and creator activations with defined success metrics.
• Define product and data requirements for promotional features and drive from development to launch.
• Use data to analyze and optimize campaigns and product features.
• Collaborate with Partnerships, Product, Data, and Legal teams to drive success.

Skills

Data Analysis

Entertainment Marketing

Cross-Cultural Communication

Product Strategy

Campaign Management

Education

Bachelor's degree

MBA (preferred)

Job description

TikTok is seeking a Product Operations & Strategy Manager (Entertainment Marketing) to lead the global entertainment partner experience on our platform. You will define and drive organic marketing and promotional product strategies for film & TV partners, guiding campaigns from planning through launch.

You will leverage data to optimize campaigns and product features, collaborating with Product, Partnerships, Data, and Legal teams to ensure alignment and impact.