Sports Partnerships Activation & Gameday Coordinator

LEARFIELD; Knoxville (TN); On-site; USD 42,000 - 56,000; Full time

Benefits offered by this job

Medical benefits

401(k) + Match

Paid time off

Parental Leave

20 paid holidays

Job summary

Learfield is seeking an organized Partnerships Coordinator to join our Sports Properties team and support the execution of corporate sponsorship activations on campus. This role plays a key part in bringing partnerships to life for fans, sponsors, and the university community.

You will handle day-to-day fulfillment across partner accounts, coordinate with university staff and brand partners, track assets, support gameday operations, and assist with reporting and administrative tasks.

Qualifications

• Experience in marketing, partnerships, events, or related field.
• Strong organizational skills with high attention to detail.
• Clear and professional written and verbal communication.
• Ability to multitask in a fast-paced environment.
• Team-oriented mindset with initiative and support.
• Proficiency in Microsoft Office.
• Ability to work evenings, weekends, and home games.

Responsibilities

• Activate and fulfill corporate partnership agreements across platforms.
• Coordinate between the property team, university staff, and brand partners.
• Build relationships with partners and internal stakeholders.
• Track inventory and manage sponsorship deliverables.
• Assist gameday operations: setup, signage, hospitality, promotions.
• Supervise gameday staff as needed.
• Provide proof-of-performance documentation.
• Support budget tracking, invoicing, contracts, and expense reporting.
• Contribute to partner recap presentations.
• Collaborate cross-functionally with sales, digital, and marketing teams.

Skills

Organizational skills

Attention to detail

Communication skills

Multitasking

Team player

Education

Bachelor’s degree in sports management, marketing, business, communications, or a related field

Tools

Microsoft Office

Job description

Learfield is seeking an organized Partnerships Coordinator to join our Sports Properties team and support the execution of corporate sponsorship activations on campus. This role plays a key part in bringing partnerships to life for fans, sponsors, and the university community.

You will handle day-to-day fulfillment across partner accounts, coordinate with university staff and brand partners, track assets, support gameday operations, and assist with reporting and administrative tasks.