Sports Content Programs Lead

TikTok Inc.; New York (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

TikTok Inc. in New York seeks a Sports Program Manager to lead end-to-end program management for sports content partnerships and audience growth. You will align with Product, Partnerships, Creator Management, and Global Monetization teams to design and roll out publisher programs and market-expansion initiatives.

You will build scalable processes, onboarding, reporting, and best-practice playbooks, enabling cross-market execution and high-quality sports content across platforms.

Qualifications

• 5+ years of experience in programme management and leadership.
• Experience working with or strong grasp of Sports, digital media, publishers, or content ecosystems.
• Deep understanding and insights of the key metrics in content, publisher, or creator operations, including audience growth, engagement, retention, partner performance, and operational efficiency.
• Natural collaborator with the ability to drive alignment among diverse stakeholders across Marketing, GBS, Product, Data, Algorithm, User Growth, and more.
• Strong understanding of local business dynamics, market nuances, and evolving digital Sports landscape with intellectual curiosity.
• Experience working in a global or highly cross-functional role, including building relationships across regions, markets, and stakeholder groups.
• Strong ability to manage ambiguity, prioritize competing workstreams, and translate strategic goals into actionable operating plans.

Responsibilities

• Deliver end-to-end program management for Sports content partnerships and audience growth initiatives.
• Lead cross-functional alignment with Product, Partnerships, Creator Management, Business Development, Global Monetization & Product teams.
• Deliver go-to-market and partner-education programs for Sports publishers and creators with clear rollout plans.
• Build operational infrastructure to scale Sports programs including onboarding, campaign execution, and reporting.
• Create communication channels, templates, playbooks, and resources to support Sports program execution across markets.
• Partner with internal teams to identify publisher needs and surface feedback for scalable solutions.
• Develop foundational operational products and processes to empower teams to execute Sports programs at scale.
• Assist in design and launch of new operational processes and end-to-end project management for these processes.
• Support management of internal and external stakeholders to set and exceed performance goals.

Skills

Programme management

Stakeholder alignment

Cross-functional leadership

Content operations

Global collaboration

Education

MS/MA/MBA

Job description

TikTok Inc. in New York seeks a Sports Program Manager to lead end-to-end program management for sports content partnerships and audience growth. You will align with Product, Partnerships, Creator Management, and Global Monetization teams to design and roll out publisher programs and market-expansion initiatives.

You will build scalable processes, onboarding, reporting, and best-practice playbooks, enabling cross-market execution and high-quality sports content across platforms.