Global Sports Partnerships & Programs Lead

TikTok; New York (NY); On-site; USD 108,000 - 209,000; Full time

Job summary

TikTok is expanding its Sports operations team to deliver high-quality B2B experiences for partners and internal stakeholders. The Sports Program Manager will oversee high-priority programs, including content partnerships, tentpole moments, audience growth, and go-to-market strategies.

You will collaborate with Product, Partnerships, Creator Management, Business Development, and Global Monetization teams to translate complex needs into actionable operating plans and scalable processes across

Qualifications

• 5+ years of experience in programme management and leadership.
• Experience working with or strong grasp of Sports, digital media, publishers, or content ecosystems.
• Understand key metrics in content, publisher, or creator operations.
• Collaborate across Marketing, Product, Data, and other teams.
• Experience in global or cross-functional roles.

Responsibilities

• Deliver end-to-end program management for Sports content partnerships, publisher programs, global collaborations, tentpole moments, and audience growth initiatives.
• Lead cross-functional alignment with Product, Partnerships, Creator Management, Business Development, Global Monetization & Product teams.
• Deliver go-to-market and partner education programs for Sports publishers and creators with rollout plans and market expansion strategies.
• Build operational infrastructure to streamline and scale Sports programs (onboarding, campaigns, reporting, documentation).
• Create communication channels, templates, best practice playbooks, and resources for Sports program execution across markets.
• Partner with internal teams to identify publisher needs and surface feedback for scalable solutions.
• Develop foundational operational products and processes to empower teams to run Sports programs at scale.
• Assist in design and launch of new operational processes and end-to-end project management.
• Support internal and external stakeholders to set and exceed performance goals.

Skills

Programme management

Leadership

Sports industry knowledge

Cross-functional collaboration

Global operations

Education

MS/MA/MBA

Job description

TikTok is expanding its Sports operations team to deliver high-quality B2B experiences for partners and internal stakeholders. The Sports Program Manager will oversee high-priority programs, including content partnerships, tentpole moments, audience growth, and go-to-market strategies.

You will collaborate with Product, Partnerships, Creator Management, Business Development, and Global Monetization teams to translate complex needs into actionable operating plans and scalable processes across