Sports Program Manager - TikTok Content Operation - New York

TikTok; New York (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

TikTok Inc. in New York seeks a Sports Program Manager to lead end-to-end program management for sports content partnerships and audience growth. You will align with Product, Partnerships, Creator Management, and Global Monetization teams to design and roll out publisher programs and market-expansion initiatives.

You will build scalable processes, onboarding, reporting, and best-practice playbooks, enabling cross-market execution and high-quality sports content across platforms.

Qualifications

• 5+ years of experience in programme management and leadership.
• Experience working with or strong grasp of Sports, digital media, publishers, or content ecosystems.
• Deep understanding and insights of the key metrics in content, publisher, or creator operations, including audience growth, engagement, retention, partner performance, and operational efficiency.
• Natural collaborator with the ability to drive alignment among diverse stakeholders across Marketing, GBS, Product, Data, Algorithm, User Growth, and more.
• Strong understanding of local business dynamics, market nuances, and evolving digital Sports landscape with intellectual curiosity.
• Experience working in a global or highly cross-functional role, including building relationships across regions, markets, and stakeholder groups.
• Strong ability to manage ambiguity, prioritize competing workstreams, and translate strategic goals into actionable operating plans.

Responsibilities

• Deliver end-to-end program management for Sports content partnerships and audience growth initiatives.
• Lead cross-functional alignment with Product, Partnerships, Creator Management, Business Development, Global Monetization & Product teams.
• Deliver go-to-market and partner-education programs for Sports publishers and creators with clear rollout plans.
• Build operational infrastructure to scale Sports programs including onboarding, campaign execution, and reporting.
• Create communication channels, templates, playbooks, and resources to support Sports program execution across markets.
• Partner with internal teams to identify publisher needs and surface feedback for scalable solutions.
• Develop foundational operational products and processes to empower teams to execute Sports programs at scale.
• Assist in design and launch of new operational processes and end-to-end project management for these processes.
• Support management of internal and external stakeholders to set and exceed performance goals.

Skills

Programme management

Stakeholder alignment

Cross-functional leadership

Content operations

Global collaboration

Education

MS/MA/MBA

Job description

Sports Program Manager - TikTok Content Operation - New York

Location:

New York

Employment Type:

Regular

Job Code:

A59793

Responsibilities

• Deliver end-to-end program management for Sports content partnerships, publisher programs, global collaborations, tentpole moments, and audience growth initiatives.
• Lead cross-functional alignment with key teams including Product, Partnerships, Creator Management, Business Development, Global Monetization & Product team and more.
• Deliver owned and operated product go-to-market and partner accelerator programs for Sports publishers and creators, including clear rollout plans, partner education, feedback loops, and market expansion strategies.
• Build operational infrastructure to streamline and scale Sports programs, including processes for partner onboarding, campaign execution, reporting, documentation, and internal visibility.
• Create communication channels, frameworks, templates, best practice playbooks, and resources to support Sports program execution across markets.
• Partner with internal teams to identify publisher needs, surface product and operational feedback, and help shape scalable solutions that support high-quality Sports content.
• Develop foundational operational products and processes that empower teams to execute and evolve Sports programs and at scale.
• Assist in design and launch of new operational processes, and deliver end-to-end project management for operational processes.
• Support management of internal and external stakeholders to set and exceed performance goals.

Qualifications

Minimum Qualification(s)

• 5+ years of experience in programme management and leadership experience.
• Experience working with or strong grasp of Sports, digital media, publishers, or content ecosystems.
• Have a deep understanding and insights of the key metrics and measurements in content, publisher, or creator operations, including audience growth, engagement, retention, partner performance, and operational efficiency.
• Natural collaborator with the ability to drive alignment among diverse stakeholders across Marketing, GBS, Product, Data, Algorithm, User Growth, and more.
• Strong understanding of local business dynamics, market nuances, and the evolving digital Sports landscape, with intellectual curiosity to dive deeply into complex issues.
• Experience working in a global or highly cross-functional role, including building relationships across regions, markets, and stakeholder groups.
• Strong ability to manage ambiguity, prioritize competing workstreams, and translate strategic goals into actionable operating plans.

Preferred Qualification(s)

• Direct experience working with Sports organizations, publishers, athletes, media companies, or digital news platforms.
• Strong understanding of the Sports industry, including business models, audience development, platform distribution, and emerging Sports consumption trends.
• Leadership in understanding key business priorities, including the ability to clearly articulate key issues, recommend solutions, and kick off projects to serve those core business priorities
• Extraordinary organizational skills with the ability to work cross functionally with other stakeholder teams as well as senior leadership.
• Experience driving product-based initiatives, partner education programs, go-to-market efforts, or scaled operational launches.
• MS/MA/MBA considered a plus.

Job Information

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