Sports Partnerships & Programs Lead

TikTok; Los Angeles (CA); On-site; USD 103,000 - 198,000; Full time

Job summary

TikTok is seeking a Sports Program Manager to lead high-priority programs within our Sports publisher ecosystem, spanning content partnerships, tentpole moments, audience growth initiatives, and go-to-market efforts.

You will partner with Product, Partnerships, Creator Management, Business Development, and Global Monetization to translate complex needs into actionable plans, building scalable processes that empower teams worldwide.

Qualifications

• 5+ years of programme management and leadership experience.
• Experience with Sports, digital media, publishers, or content ecosystems.
• Strong grasp of KPIs and analytics for content, publisher, or creator operations.
• Natural collaborator who can drive alignment among Marketing, GBS, Product, Data, and more.
• Understanding of local business dynamics and evolving digital Sports landscape.
• Experience in global or cross-functional roles across regions and stakeholders.
• Ability to manage ambiguity and translate goals into actionable operating plans.

Responsibilities

• Deliver end-to-end program management for Sports content partnerships and audience growth initiatives.
• Lead cross-functional alignment with Product, Partnerships, Creator Management, Business Development, and Monetization teams.
• Deliver go-to-market and partner accelerator programs for Sports publishers and creators with clear rollout plans and education.
• Build infrastructure to streamline and scale Sports programs (onboarding, campaigns, reporting, documentation).
• Create channels, templates, playbooks, and resources to support program execution across markets.
• Partner with internal teams to identify publisher needs and shape scalable solutions for high-quality Sports content.
• Develop operational products and processes to empower teams to execute and evolve programs at scale.
• Assist design and launch of new processes and deliver end-to-end project management for operations.
• Support stakeholders to set and exceed performance goals.

Skills

Programme management

Leadership

Sports industry

Digital media

KPIs & analytics

Cross-functional collaboration

Market insights

Global experience

Ambiguity management

Strategic alignment

Stakeholder management

Global partnerships

Job description

TikTok is seeking a Sports Program Manager to lead high-priority programs within our Sports publisher ecosystem, spanning content partnerships, tentpole moments, audience growth initiatives, and go-to-market efforts.

You will partner with Product, Partnerships, Creator Management, Business Development, and Global Monetization to translate complex needs into actionable plans, building scalable processes that empower teams worldwide.