Sponsorship Activation Lead - Corporate Partnerships

Learfield IMG College; Chapel Hill (NC); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Health Savings Account

Life Insurance

Flexible Paid Time Off

Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Job summary

Learfield IMG College seeks a proactive Partnership Solutions Manager to lead campus sponsorship activation and oversee day-to-day execution of corporate partnerships. You will manage a complex partner portfolio, coordinate across creative, digital, events, and university contacts, and ensure timely delivery of assets for multi-channel campaigns.

The role emphasizes ownership of outcomes, mentoring junior team members, and contributing to renewal strategy in a fast-paced, university-focused

Qualifications

• 6+ years of experience in sponsorship activation, account management, or event marketing - preferably in sports or entertainment.
• Demonstrated ability to manage complex projects and client relationships independently.
• Strong communication, organization, and project management skills.
• Proven success in executing multi-channel marketing campaigns.
• Experience interpreting contracts and managing deliverables across digital, social, signage, and in-venue assets.
• Collaborative mindset with an ability to influence cross-functional teams.
• High attention to detail and accountability for results.
• Proficiency in Microsoft Office and other planning or CRM tools.
• Ability to work evenings/weekends as needed for game days and events.

Responsibilities

• Serve as the activation lead for a portfolio of partners, managing all aspects of campaign execution and fulfillment.
• Establish strong client relationships through clear communication, thoughtful planning, and reliable follow-through.
• Build and maintain strong relationships with university partners, athletic department staff, corporate clients, and internal stakeholders—serving as a trusted and respected representative of both Learfield and the university.
• Oversee activation timelines, project plans, and asset delivery schedules—ensuring accuracy and timeliness.
• Collaborate with internal teams (e.g., creative, digital, events) and university contacts to execute integrated marketing campaigns.
• Lead partner recaps, performance reporting, and renewal discussions; contribute to strategic planning for key accounts.
• Serve as an activation mentor or informal lead for coordinators and game day staff.
• Identify process improvement opportunities and help implement tools that enhance property-wide activation.
• Represent the property at partner meetings, internal planning sessions, and game day operations.
• Ensure all activity aligns with Learfield’s brand, contractual obligations, and university standards.

Skills

Sponsorship activation

Account management

Event marketing

Multi-channel campaigns

Client relationships

Project management

Education

Bachelor’s degree in marketing, communications, sports management, or related field

Tools

CRM tools

Job description

Learfield IMG College seeks a proactive Partnership Solutions Manager to lead campus sponsorship activation and oversee day-to-day execution of corporate partnerships. You will manage a complex partner portfolio, coordinate across creative, digital, events, and university contacts, and ensure timely delivery of assets for multi-channel campaigns.

The role emphasizes ownership of outcomes, mentoring junior team members, and contributing to renewal strategy in a fast-paced, university-focused