Sponsorship Activation Lead, Corporate Partnerships

100 LEARFIELD; Milwaukee (WI); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Paid Time Off

401(k) + Match

Job summary

Learfield is seeking a relationship-driven Corporate Partnership Solutions Manager to join our Sports Properties team and oversee day-to-day activation of corporate sponsorships on campus. This role sits at the local property in Milwaukee and supports national partnership execution, guiding campaigns across digital, social, venues, and events.

You will manage complex portfolios, coordinate with Sales and national teams, mentor junior staff, and drive renewal strategies in a fast-paced

Qualifications

• Typically 4+ years of experience in sponsorship activation, account management, or event marketing, preferably in sports or entertainment.
• Demonstrated ability to manage complex projects and client relationships independently.
• Strong communication, organization, and project management skills.
• Proven success in executing multi-channel marketing campaigns.
• Experience interpreting contracts and managing deliverables across digital, social, signage, and in-venue assets.
• Collaborative mindset with an ability to influence cross-functional teams.
• High attention to detail and accountability for results.

Responsibilities

• Serve as the activation lead for a portfolio of partners, managing all aspects of campaign execution and fulfillment.
• Support the execution of national (corporate) partnership deals at the property level, ensuring alignment with broader enterprise objectives and standards.
• Establish strong client relationships through clear communication, thoughtful planning, and reliable follow-through.
• Build and maintain strong relationships with university partners, athletic department staff, corporate clients, and internal stakeholders—serving as a trusted and respected representative of both Learfield and the university.
• Oversee activation timelines, project plans, and asset delivery schedules, ensuring accuracy and timeliness.
• Collaborate with internal teams (e.g., creative, digital, events) and university contacts to execute integrated marketing campaigns.
• Partner closely with Corporate Sales, Revenue Strategy & Operations, and Partnership Management teams to ensure consistent execution, communication, and reporting across local and national initiatives.
• Lead partner recaps, performance reporting, and renewal discussions; contribute to strategic planning for key accounts.
• Serve as an activation mentor or informal lead for coordinators and game-day staff.
• Identify process improvement opportunities and help implement tools that enhance property-wide activation.
• Represent the property at partner meetings, internal planning sessions, and game-day operations.
• Ensure all activity aligns with Learfield’s brand, contractual obligations, and university standards.

Skills

Sponsorship activation

Account management

Project management

Client relationships

Multi-channel marketing

CRM tools

Education

Bachelor’s degree in marketing, communications, sports management, or related field

Tools

Microsoft Office

Job description

Learfield is seeking a relationship-driven Corporate Partnership Solutions Manager to join our Sports Properties team and oversee day-to-day activation of corporate sponsorships on campus. This role sits at the local property in Milwaukee and supports national partnership execution, guiding campaigns across digital, social, venues, and events.

You will manage complex portfolios, coordinate with Sales and national teams, mentor junior staff, and drive renewal strategies in a fast-paced