Sponsorship Activation Lead – University Partnerships

Learfield IMG College; Chapel Hill (NC); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Health Savings Account

Life Insurance and Other Insurance Pl

Flexible Paid Time Off (minimum 10+ 0)

Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Job summary

Learfield IMG College in Chapel Hill, NC seeks a Manager of Partnership Strategy to lead sponsorship activation and on-site team execution for university properties. You will oversee day-to-day fulfillment of sponsorships, manage a small on-site team, and ensure partner deliverables are executed with excellence.

You’ll collaborate with internal teams, vendors, and university contacts to coordinate digital, social, signage, hospitality, and experiential assets, while coaching colleagues and

Qualifications

• 6+ years of sponsorship activation, marketing, or account management experience.
• Experience managing direct reports and leading teams.
• Strong organizational skills to handle multiple projects and stakeholders.
• Confident communicator with excellent interpersonal skills.
• Proven track record in campaign execution across digital, in-venue, and experiential channels.
• Proficiency in Microsoft Office and basic planning/CRM tools.
• Ability to work evenings and weekends for game days and events.

Responsibilities

• Oversee activation for a portfolio of partners with timely, strategic execution.
• Lead a small on-site team including coordinator and assistants.
• Provide coaching and performance feedback to direct reports.
• Build and maintain relationships with sponsors and university stakeholders.
• Coordinate digital, social, signage, hospitality, and experiential assets.
• Manage activation timelines, asset tracking, and deliverable docs.
• Support year-end recaps and renewal planning with sales leaders.
• Ensure execution aligns with Learfield standards and university guidelines.
• Assist with partner hosting, game day operations, and event logistics.

Skills

Sponsorship activation

Team leadership

Project management

Communication

CRM tools

Microsoft Office

Evenings/weekends flexibility

Education

Bachelor’s degree

Tools

CRM tools

Microsoft Office

Job description

Learfield IMG College in Chapel Hill, NC seeks a Manager of Partnership Strategy to lead sponsorship activation and on-site team execution for university properties. You will oversee day-to-day fulfillment of sponsorships, manage a small on-site team, and ensure partner deliverables are executed with excellence.

You’ll collaborate with internal teams, vendors, and university contacts to coordinate digital, social, signage, hospitality, and experiential assets, while coaching colleagues and