Senior Sponsorship Activation Lead - Campus Partnerships

100 LEARFIELD; United States; On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental & Vision

Health Savings Account

Life Insurance

PTO 10+ days annually

Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Job summary

Learfield is seeking a proactive Partnership Solutions Manager to oversee day-to-day activation of corporate sponsorships on campus. You will manage a complex portfolio, drive strategic execution, and coordinate cross-functionally to deliver high-value campaigns across digital, social, in-venue, broadcast, and experiential platforms.

You will serve as the primary contact for sponsors, ensuring flawless execution and alignment with university standards, timelines, and renewal strategies.

Qualifications

• Minimum 6+ years in sponsorship activation, account management or event marketing, preferably in sports/entertainment.
• Ability to manage complex projects and client relationships independently.
• Strong communication, organization, and project management skills.
• Proven success executing multi-channel marketing campaigns.
• Experience interpreting contracts and delivering across digital, social, signage and in-venue assets.
• Collaborative mindset with ability to influence cross-functional teams.
• High attention to detail and accountability for results.
• Proficiency in Microsoft Office and CRM tools.
• Ability to work evenings/weekends for game days/events.

Responsibilities

• Serve as activation lead for a portfolio of partners, managing all aspects of campaign execution and fulfillment.
• Establish strong client relationships through clear communication, planning, and follow-through.
• Build and maintain relationships with university partners, athletic staff, corporate clients, and internal stakeholders.
• Oversee activation timelines, project plans, and asset delivery schedules.
• Collaborate with internal teams (creative, digital, events) and university contacts to execute integrated campaigns.
• Lead partner recaps, performance reporting, and renewal discussions; contribute to strategic planning for key accounts.
• Serve as activation mentor or informal lead for coordinators and game day staff.
• Identify process improvement opportunities and implement tools to enhance activation.
• Represent the property at partner meetings and game day operations; ensure brand/contract compliance.

Skills

Sponsorship activation

Account management

Event marketing

Project management

Multi-channel campaigns

CRM tools

Cross-functional coordination

Education

Bachelor's degree in marketing, communications, sports management, or related field

Tools

Microsoft Office

CRM tools

Job description

Learfield is seeking a proactive Partnership Solutions Manager to oversee day-to-day activation of corporate sponsorships on campus. You will manage a complex portfolio, drive strategic execution, and coordinate cross-functionally to deliver high-value campaigns across digital, social, in-venue, broadcast, and experiential platforms.

You will serve as the primary contact for sponsors, ensuring flawless execution and alignment with university standards, timelines, and renewal strategies.