Spirits On-Premise Activation Specialist

Enthuse-Marketing; Atlanta (GA); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k with match

PTO

Bonus potential

Job summary

Enthuse Marketing is seeking an On-Premise Activation Specialist to execute locally relevant brand activations for a premium spirits portfolio. This field-based role leverages local relationships, community connections, and social influence to create authentic consumer and trade experiences that drive advocacy and demand.

Reporting to the Field Activation Manager, you will work independently in the field, ensuring timely reporting and disciplined execution.

Qualifications

• Strong oral, written, and interpersonal communication skills.
• Strong organizational skills, and attention to quality, detail, and accuracy.
• Must live in assigned territory and be willing to travel throughout.
• Must have valid driver's license, registered and insured vehicle with clean driving record/background check.
• 3+ years of experience in beverage alcohol, hospitality or events.
• Strong understanding of the on-premise channel, including bars, restaurants, nightlife, and hospitality ecosystems.
• Experience evaluating trade programming, activations, and competitive supplier activity.
• Ability to synthesize qualitative and quantitative insights into clear commercial recommendations.
• Ability to tailor communications for a variety of on-premise environments.
• Ability to work flexible hours and travel including nights and weekends.
• Desire for mentorship and willingness to contribute to team culture.
• Bilingual (English and Spanish-speaking) a plus
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards

Responsibilities

• Execute brand activations, tastings, trade engagements within assigned on-premise accounts.
• Deliver programming according to approved objectives, activation standards, timelines, and budgets.
• Tailor activation delivery to the account, consumer occasion, community, and on-premise sub-channel.
• Coordinate activation logistics, materials, staffing, and on-site needs with the Field Activation Manager and approved agency partners.
• Maintain a consistently high standard of execution and consumer experience.
• Create authentic interactions that generate brand awareness, trial, advocacy, and consumer demand.
• Build bartender and trade engagement through credible, relevant, and educational brand experiences.
• Observe and report relevant consumer behaviors, trade feedback, competitive activity, account dynamics, and emerging market trends.

Skills

Strong communication

Organizational skills

Willingness to travel

Bilingual (English/Spanish) a plus

Job description

Enthuse Marketing is seeking an On-Premise Activation Specialist to execute locally relevant brand activations for a premium spirits portfolio. This field-based role leverages local relationships, community connections, and social influence to create authentic consumer and trade experiences that drive advocacy and demand.

Reporting to the Field Activation Manager, you will work independently in the field, ensuring timely reporting and disciplined execution.