Spirits Brand Activation Field Specialist

Enthuse; Charlotte (NC); On-site; USD 40,000 - 70,000; Full time

Job summary

Enthuse seeks an On-Premise Activation Specialist in the Charlotte market. This field-based role executes brand experiences in local accounts, leveraging community connections and on-premise know-how to drive awareness and trial for a premium spirits portfolio.

You will report to the Field Activation Manager, collaborate with agency partners, and deliver compliant, high-quality activations with timely field reporting in your market.

Responsibilities

• Execute brand activations, tastings, trade engagements, and events within assigned on-premise accounts.
• Prepare for and execute activations according to objectives, timelines, and budgets.
• Recruit consumers, trade members, and community groups to participate in activations.
• Build bartender and trade engagement through authentic experiences.
• Maintain inventory of point-of-sale materials and activation assets.

Skills

On-Premise Activation

Brand activations

Consumer engagement

Event coordination

Relationship building

Market feedback

Job description

Enthuse seeks an On-Premise Activation Specialist in the Charlotte market. This field-based role executes brand experiences in local accounts, leveraging community connections and on-premise know-how to drive awareness and trial for a premium spirits portfolio.

You will report to the Field Activation Manager, collaborate with agency partners, and deliver compliant, high-quality activations with timely field reporting in your market.