On-Premise Spirit Activation Specialist

Enthuse Marketing; Atlanta (GA); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Bonus potential

Job summary

Enthuse Marketing is seeking an On-Premise Activation Specialist to execute locally relevant brand activations across a designated territory for a premium spirits portfolio. This field-based role leverages local relationships and on-premise experience to build advocacy, generate trial, and increase brand visibility.

The role is not a sales position; it focuses on activation execution, insights, and collaboration with agency and client partners.

Qualifications

• Must be 21 years or older.
• Strong oral, written, and interpersonal communication skills.
• Strong organizational skills, and attention to quality, detail, and accuracy.
• Must live in assigned territory and be willing to travel throughout.
• Must have valid driver's license, registered and insured vehicle with clean driving record/background check.
• 3+ years of experience in beverage alcohol, hospitality or events.
• Strong understanding of the on-premise channel, including bars, restaurants, nightlife, and hospitality ecosystems.
• Experience evaluating trade programming, activations, and competitive supplier activity.
• Ability to synthesize qualitative and quantitative insights into clear commercial recommendations.
• Ability to tailor communications for a variety of on-premise environments
• Ability to work flexible hours and travel including nights and weekends
• Desire for mentorship and willingness to contribute to team culture
• Bilingual (English and Spanish-speaking) a plus
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards

Responsibilities

• Execute brand activations, tastings, trade engagements, and promotional events within assigned on-premise accounts.
• Deliver programming according to objectives, activation standards, timelines, and budgets.
• Tailor activation delivery to the account, consumer occasion, community, and on-premise sub-channel.
• Coordinate activation logistics, materials, staffing, and on-site needs with the Field Activation Manager and approved partners.
• Maintain a high standard of execution and consumer experience.
• Create authentic interactions that generate brand awareness, trial, advocacy, and consumer demand.
• Recruit consumers, trade members, and community groups to participate in activations.
• Build bartender and trade engagement through credible, relevant brand experiences.
• Use local knowledge to ensure programming feels culturally relevant.
• Build productive relationships with on-premise contacts, distributors, client teams, and activation staff.
• Represent the client’s brands and Enthuse professionally in the market.
• Provide activation status updates and field insights to management.
• Support social media activity extending activation reach.
• Capture approved content and activation highlights for reporting.
• Observe and report consumer behaviors, trade feedback, and market trends.
• Provide timely activation feedback and recommendations for future programming.
• Capture success stories and activation impact.

Skills

Communication skills

Organizational skills

Attention to detail

Travel readiness

Bilingual (English/Spanish)

Adaptability to diverse on-premise env

Job description

Enthuse Marketing is seeking an On-Premise Activation Specialist to execute locally relevant brand activations across a designated territory for a premium spirits portfolio. This field-based role leverages local relationships and on-premise experience to build advocacy, generate trial, and increase brand visibility.

The role is not a sales position; it focuses on activation execution, insights, and collaboration with agency and client partners.