On-Premise Brand Activation Specialist

Enthuse Marketing; Charlotte (NC); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k with match

PTO

Job summary

Enthuse Marketing is seeking an On-Premise Activation Specialist to execute locally relevant brand activations across a designated territory, supporting a premium spirits portfolio. This field-based role leverages local relationships and on-premise experience to build authentic consumer and trade experiences that drive advocacy and trial.

The role reports to the Field Activation Manager and requires independent field work, disciplined execution, and accurate reporting to agency leadership and

Qualifications

• Must be 21 years or older.
• Strong oral, written, and interpersonal communication skills.
• Strong organizational skills and attention to quality, detail, and accuracy.
• Must live in assigned territory and be willing to travel throughout.
• Must have valid driver's license, registered and insured vehicle with clean driving record/background check.
• 3+ years of experience in beverage alcohol, hospitality or events.
• Strong understanding of the on-premise channel, including bars, restaurants, nightlife, and hospitality ecosystems.
• Experience evaluating trade programming, activations, and competitive supplier activity.
• Ability to synthesize qualitative and quantitative insights into clear commercial recommendations.
• Ability to tailor communications for a variety of on-premise environments.
• Ability to work flexible hours and travel including nights and weekends required.
• Bilingual English and Spanish-speaking a plus.
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards

Responsibilities

• Execute brand activations, tastings, trade engagements, and promotional events within assigned on-premise accounts.
• Deliver programming according to approved objectives, activation standards, timelines, and budgets.
• Tailor activation delivery to the account, consumer occasion, community, and on-premise sub-channel.
• Coordinate activation logistics, materials, staffing, and on-site needs with the Field Activation Manager and approved agency partners.
• Maintain a consistently high standard of execution and consumer experience.
• Create authentic interactions that generate brand awareness, trial, advocacy, and consumer demand.
• Recruit relevant consumers, trade members, and community groups to participate in designated activations.
• Build bartender and trade engagement through credible, relevant, and educational brand experiences.
• Use local knowledge and community connections to help programming feel culturally and contextually relevant.
• Build productive working relationships with on-premise account contacts, distributor partners, client market teams, agency partners, and activation staff.
• Represent the client’s brands and Enthuse professionally and responsibly in the market.
• Capture success stories and examples that clearly demonstrate activation impact.
• Observe and report relevant consumer behaviors, trade feedback, competitive activity, account dynamics, and emerging market trends.
• Provide timely activation feedback and recommendations to improve future programming.
• Maintain proactive communication with the Field Activation Manager regarding activation status, field needs, risks, and opportunities.
• Ensure reports and expense management are accurate and timely.
• Complete required brand, compliance, agency, and professional-development training.
• Ensure all POS materials and activation assets are maintained.

Skills

Communication skills

Travel readiness

Beverage alcohol knowledge

On-premise channel understanding

Job description

Enthuse Marketing is seeking an On-Premise Activation Specialist to execute locally relevant brand activations across a designated territory, supporting a premium spirits portfolio. This field-based role leverages local relationships and on-premise experience to build authentic consumer and trade experiences that drive advocacy and trial.

The role reports to the Field Activation Manager and requires independent field work, disciplined execution, and accurate reporting to agency leadership and