Spirits Brand Activation Field Specialist

Enthuse-Marketing; Los Angeles (CA); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k with match

Paid time off

Job summary

Enthuse-Marketing is seeking an On-Premise Activation Specialist to execute brand activations and tastings within a designated California territory. This field-based role leverages local relationships, on-premise experience, and social influence to build advocacy, trial, and brand visibility for a premium spirits portfolio.

Reporting to the Field Activation Manager, you will work independently, manage activation logistics, and provide field insights while aligning with client priorities.

Qualifications

• Must be 21 years or older.
• Excellent oral, written, and interpersonal communication skills.
• Strong organizational skills and attention to detail.
• Must live in assigned territory and be willing to travel.
• Must have valid driver's license, registered and insured vehicle with clean driving record.
• 3+ years of experience in beverage alcohol, hospitality or events.
• Strong understanding of the on-premise channel, including bars, restaurants, nightlife, and hospitality ecosystems.
• Ability to synthesize qualitative and quantitative insights into clear commercial recommendations.
• Ability to tailor communications for a variety of on-premise environments.
• Ability to work flexible hours and travel including nights and weekends; desire for mentorship.

Responsibilities

• Prepare for and execute brand activations, tastings, trade engagements, and promotional events within assigned on-premise accounts.
• Deliver programming according to approved objectives, activation standards, timelines, and budgets.
• Tailor activation delivery to the account, consumer occasion, community, and on-premise sub-channel.
• Coordinate activation logistics, materials, staffing, and on-site needs with the Field Activation Manager and approved agency partners.
• Maintain a consistently high standard of execution and consumer experience.
• Create authentic interactions that generate brand awareness, trial, advocacy, and consumer demand.
• Recruit relevant consumers, trade members, and community groups to participate in activations.
• Build bartender and trade engagement through credible, relevant, and educational brand experiences.
• Capture success stories and examples that clearly demonstrate activation impact.

Skills

Strong communication

Organization

Travel readiness

Bilingual (English + Spanish) a plus

Job description

Enthuse-Marketing is seeking an On-Premise Activation Specialist to execute brand activations and tastings within a designated California territory. This field-based role leverages local relationships, on-premise experience, and social influence to build advocacy, trial, and brand visibility for a premium spirits portfolio.

Reporting to the Field Activation Manager, you will work independently, manage activation logistics, and provide field insights while aligning with client priorities.