Specialist, Media Operations

Victoria's Secret & Co.; Reynoldsburg (OH); On-site; USD 55,000 - 85,000; Full time

Job summary

Victoria’s Secret & Co. seeks a Specialist of Media Operations to lead digital marketing campaign execution, QA, and reporting while handling daily ad trafficking tasks.

You will set up campaigns using CM360, ensure tracking accuracy, and collaborate with media planners, analysts, developers, and clients to optimize paid media across display, video, and programmatic channels, with attention to AI-driven improvements and privacy-first solutions.

Responsibilities

• Campaign Management: Set up digital advertising campaigns using CM360, including trafficking, creative management, tracking, and reporting across display, video, and programmatic channels.
• QA & documentation: Daily/weekly QA of creative units, placements, click URLs, trackers, piggybacked pixels, and impression delivery.
• Technical Troubleshooting: Identify and resolve ad serving, creative formats, data feed mismatches, and tracking issues.
• Cross-Functional Collaboration: Work with media planners, analysts, developers, and clients to ensure successful execution and delivery of digital campaigns.
• Industry Trends: Stay informed on privacy-first solutions, AI-driven ad optimization, and cross-channel attribution.

Job description

Description

Your Role

Are you a digital marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Does the concept of innovating during the age of AI excite you? Now is the time to join Victoria’s Secret’s Media team as we pioneer the future of paid media and advertising.

As a Specialist of Media Operations, reporting to the Manager of Media Operations, you will play a central role in digital marketing campaign execution, quality assurance and results reporting, as well as daily trafficking tasks of online ad campaigns.

Your Impact

• Campaign Management: Set up digital advertising campaigns using CM360, including ad trafficking, creative management, tracking tag setup, and reporting across display, video, and programmatic channels.
  • Maintain daily/weekly QA and documentation of all creative units, placements, click URLs, click trackers, piggybacked pixels (measurement partners) and impression delivery
• Technical Troubleshooting: Identify and resolve issues related to ad serving, creative formats, data feed mismatches, and tracking discrepancies.
• Cross-Functional Collaboration: Work closely with media planners, analysts, developers, and clients to ensure successful execution and delivery of digital campaigns.
• Industry Trends/Solutions: Stay informed on industry trends, such as privacy‑first solutions, AI‑driven ad optimization, and cross‑channel attribution