Retail Media Ops Manager I

H-E-B; San Antonio (TX); On-site; USD 68,000 - 98,000; Full time

Job summary

H-E-B is seeking a Retail Media Ops Manager I to oversee activation of cross‑platform campaigns for suppliers and agencies, ensuring compliance, seamless execution, and optimization toward defined goals and objectives in a fast-paced retail environment.

You will set up, traffic, QA campaigns across DSPs and social platforms, implement tagging for media metrics, develop audience segments, monitor delivery and performance, and collaborate with Sales, Account Management, and Media Planning to

Qualifications

• 3+ years of experience in ad operations, ad trading, ad technology, campaign management, or media planning.
• Experience buying in a DSP (e.g., DV360, The Trade Desk, Xandr) or social platforms (e.g., Meta, Snapchat, Pinterest) is a plus.

Responsibilities

• Sets up / traffics / QAs cross-platform media campaigns, leveraging various systems and platforms.
• Compiles / implements tagging to capture media metrics (first- / third-party).
• Develops / activates audience segments for targeting setup.
• Assists in comprehensive QA process to ensure compliance vs. guidelines (brand safety, viewability).
• Monitors delivery, pacing, and performance throughout campaigns.
• Implements optimization strategies aligned to campaign goals and objectives (internal/external).
• Captures screenshots; compiles proof of performance.
• Keeps current on trends; contributes competitive analyses as needed.
• Participates in strategic projects; assists with GTM rollouts and new ad product testing.
• Adheres to processes; supports streamlined optimization.
• Works closely with Sales, Account Management, and Media Planning to support campaign goals.

Skills

Ad operations

Data analysis

Communication

Project management

Cross-functional collaboration

Attention to detail

Problem solving

Stakeholder management

Education

Related degree or training

Tools

DV360

The Trade Desk

Xandr

Meta Ads Manager

Pinterest Ads

Snapchat Ads

Job description

Responsibilities

Job Summary

As a Retail Media Ops Mgr I, you'll oversee activation of cross-platform campaigns for suppliers and agencies, ensuring compliance, seamless execution, and optimization towards goals and objectives. You'll play an essential role in campaign management and support of account relationships.

Key Responsibilities & Essential Functions

Management / Administration

• Sets up / traffics / QAs cross-platform media campaigns, leveraging various systems and platforms
• Compiles / implements tagging to capture media metrics (first- / third-party)
• Develops / activates audience segments for targeting setup
• Assists in comprehensive QA process to ensure compliance vs. internal, external guidelines (e.g., brand safety, viewability)
• Monitors delivery, pacing, and performance closely throughout duration of campaigns
• Assists in implementing optimization strategies focused on campaign goals and objectives (internal and external)
• Captures screenshots; compiles proof of performance
• Stays current on trends and competition; helps develop competitive analysis as needed
• Participates in strategic projects; assists with GTM rollouts and new ad product testing
• Adheres to all processes associated with the role; recommendations process streamlining / optimization
• Works closely with crew counterparts across Sales, Account Management, and Media Planning to support campaign goals; provides exceptional service

The responsibilities and essential functions outlined above describe the general nature and level of work assigned to this position. This is not an exhaustive list of all duties, responsibilities, and skills required. Duties and responsibilities may be modified at any time based on business needs. Employees may be required to perform other job-related tasks as requested by their supervisor, subject to reasonable accommodations.

Qualifications & Key Requirements

Work Experience

• 3+ years of experience in ad operations, ad trading, ad technology, campaign management, or media planning
• Experience buying in a DSP (e.g., DV360, The Trade Desk, Xandr) or social platforms (e.g., Meta, Snapchat, Pinterest) a plus

Knowledge/Skills/Abilities

• Working knowledge of ad-related terminology across all media, and eComm- / digital marketing-related concepts / systems
• Strong analytical skills and ability to interpret data to guide on strategies
• Strong verbal / written communication and presentation skills
• Strong prioritization skills
• Project management skills
• Ability to nurture collaborative relationships
• Ability to work / resolve issues cross-functionally
• Ability to manage multiple priorities and concurrent deadlines; attention to detail
• Collaborative and curious spirit

Education

• A related degree or comparable formal training, certification, or work experience

Physical Demands & Working Conditions

• Function in a fast-paced, retail, office environment
• Travel by car or plane with overnight stays
• Work extended hours; sit for extended periods

The work environment characteristics described here are representative of those a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.