VP, Integrated Media Strategy & Planning

Victoria's Secret; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Victoria’s Secret is seeking an AVP of Integrated Media Strategy & Planning to lead full-funnel media strategies and integrated plans across paid channels. You will align media with brand storytelling, audience journeys, and business objectives while translating insights into actionable strategies for senior stakeholders.

The role emphasizes cross-functional leadership, collaboration with Brand Strategy and Creative teams, and ongoing optimization of media investments to drive brand engagement

Responsibilities

• Architect full-funnel media strategies and integrated plans across paid media touchpoints.
• Align media plans with business objectives, brand storytelling, and audience journeys.
• Translate data and audience insights into clear, actionable frameworks for stakeholders.
• Own campaign performance reviews and post-campaign reporting for senior stakeholders.
• Lead cross-functional collaboration with Brand Strategy, Creative, and Marketing Operations.
• Manage external relationships with agencies, vendors and platform partners.
• Stay current on media trends and share updates with team and leaders.

Skills

Integrated media planning

Team leadership

Cross-functional partnership

Measurement & analytics

Job description

Victoria’s Secret is seeking an AVP of Integrated Media Strategy & Planning to lead full-funnel media strategies and integrated plans across paid channels. You will align media with brand storytelling, audience journeys, and business objectives while translating insights into actionable strategies for senior stakeholders.

The role emphasizes cross-functional leadership, collaboration with Brand Strategy and Creative teams, and ongoing optimization of media investments to drive brand engagement