AVP Media

Victoria’s Secret & Co.; New York (NY); Hybrid; USD 183,200 - 259,875; Full time

Job summary

Victoria’s Secret & Co. is seeking an AVP of Media Channels & Programs in New York, NY. This leadership role involves overseeing paid media channels, enhancing customer engagement, and optimizing marketing strategies across various platforms.

Ideal candidates should have over 12 years of experience in paid media, display proficiency across multiple channels, and demonstrate strong leadership capabilities. The position supports innovation in media marketing for the Victoria’s Secret and PINK brands.

Qualifications

• 12+ years of experience in paid media and advertising required.
• Experience across media channels: display, video, audio, OOH, social, search, affiliate.
• Experience leading direct reports and cross-functional teams.

Responsibilities

• Lead paid media channels across the full funnel to support marketing strategies.
• Develop tactical campaign plans for media channels to drive brand awareness.
• Manage, mentor, and elevate a team of media channel managers.

Skills

Media optimization

Customer marketing

Analytics translation

Team leadership

Education

Bachelor’s degree in Marketing, Advertising, or related field

Tools

Google Analytics

Social media platforms

Job description

Why You Belong Here

At Victoria’s Secret & Co, you’ll join a world‑leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.

We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real‑world experience, and learn from the best in the business.

Description

Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret and the in‑house Media team as we grow and evolve our approach to paid media and advertising.

As the AVP of Media Channels & Programs, you will be responsible for leading the media channel teams for paid search, paid social, direct and programmatic media (display, video, audio), and affiliate marketing. You will drive advancement in marketing capabilities, optimize customer engagement across the funnel and customer journey, and deliver effective results against key business objectives for the Victoria’s Secret and PINK brands.

Full‑Funnel Media Channel Leadership

• Lead paid media channels across the full funnel to support brand, customer, and product marketing strategies.
• Oversee development and activation of tactical campaign plans for media channels, with emphasis on upper and mid funnel tactics to drive brand and product awareness and consideration.
• Oversee development and optimization of always‑on programs for media channels, with emphasis on mid and lower funnel tactics to drive product consideration and purchase. Lead media channel teams with day‑to‑day direction to deliver against performance goals.
• Develop insights and actions based on qualitative and quantitative analytics. Translate data and insights into clear, actionable frameworks and compelling narratives that influence business partners and senior stakeholders.

Media Channel Innovation & Growth

• Lead with a growth mindset. Experiment and research through test‑and‑learn initiatives.
• Collaborate with platform partners (Google, Meta, TikTok, Pinterest, Snap, CJ, etc.) to identify growth opportunities and test new platform products and features.
• Drive innovation and growth in media channels by identifying and guiding teams on testing activations with new platforms or new‑to‑VS platforms.
• Stay current on the latest news, trends, emerging opportunities, best practices, and industry updates. Share key updates with team, cross‑functional partners, and executive leaders.

Team Leadership & Cross‑Functional Partnership

• Manage, mentor, and elevate a team of media channel managers and specialists, fostering a culture of continuous learning, channel innovation, and optimization rigor.
• Guide team in translating complex media data into actionable insights.
• Collaborate with Customer & Marketing Analytics, Digital Analytics, Financial Planning & Analysis, Digital Commerce, PR, and Organic Social teams to establish clear communication channels to deliver against shared objectives and own the outcome together.
• Collaborate with VP of Media, AVP of Media Planning & Campaign Activation, and Director of Media Investment, Measurement & Operations to ensure media strategies are brought to life efficiently and effectively.
• Collaborate with Director of AI & Organic Search on synergies between paid and organic search.
• Manage external relationships with agencies, vendors, and platform partners.

Minimum Salary: $183,200.00

Maximum Salary: $259,875.00

Qualifications

• Bachelor’s degree in Marketing, Advertising, or related field
• 12+ years of experience in paid media and advertising required
• Experience across media channels: display, video, audio, OOH, social, search, affiliate
• Hands‑on experience and operating familiarity with media channels preferred
• Experience within an in‑house media team or agency preferred
• Experience within a retail, fashion, or beauty organization preferred
• Experience leading direct reports, cross‑functional teams, and vendor relationships
• This role can be based in either our Reynoldsburg, OH (Columbus area) or New York, NY offices
• As a hybrid role, the person in this role will be expected to be in office Tuesday, Wednesday, and Thursday
• Occasional travel involved

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.