AI-Driven Digital Media Operations Specialist

Victoria's Secret & Co.; Reynoldsburg (OH); On-site; USD 55,000 - 85,000; Full time

Job summary

Victoria’s Secret & Co. seeks a Specialist of Media Operations to lead digital marketing campaign execution, QA, and reporting while handling daily ad trafficking tasks.

You will set up campaigns using CM360, ensure tracking accuracy, and collaborate with media planners, analysts, developers, and clients to optimize paid media across display, video, and programmatic channels, with attention to AI-driven improvements and privacy-first solutions.

Responsibilities

• Campaign Management: Set up digital advertising campaigns using CM360, including trafficking, creative management, tracking, and reporting across display, video, and programmatic channels.
• QA & documentation: Daily/weekly QA of creative units, placements, click URLs, trackers, piggybacked pixels, and impression delivery.
• Technical Troubleshooting: Identify and resolve ad serving, creative formats, data feed mismatches, and tracking issues.
• Cross-Functional Collaboration: Work with media planners, analysts, developers, and clients to ensure successful execution and delivery of digital campaigns.
• Industry Trends: Stay informed on privacy-first solutions, AI-driven ad optimization, and cross-channel attribution.

Job description

Victoria’s Secret & Co. seeks a Specialist of Media Operations to lead digital marketing campaign execution, QA, and reporting while handling daily ad trafficking tasks.

You will set up campaigns using CM360, ensure tracking accuracy, and collaborate with media planners, analysts, developers, and clients to optimize paid media across display, video, and programmatic channels, with attention to AI-driven improvements and privacy-first solutions.