Manager, Media Operations

Victoria's Secret & Co.; Reynoldsburg (OH); Presencial; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Victoria’s Secret & Co. in Reynoldsburg, Ohio is seeking a Manager of Media Operations to drive paid media execution and ad tech adoption across campaigns. You will lead a team responsible for trafficking, QA, and performance reporting in display, video, and programmatic channels.

You will collaborate with Marketing, Legal, Privacy, and Procurement to align roadmaps, implement new feeds and tracking, and mentor the team on emerging tools and regulations to stay ahead of industry trends.

Responsabilidades

• Lead and mentor a high-performing Media Operations team, setting vision, defining best practice workflows, and fostering a culture of innovation, accountability, and continuous learning.
• Lead the strategic oversight of end-to-end digital campaign management in CM360, ensuring excellence in trafficking operations, creative quality assurance, tracking-tag governance, and performance reporting across display, video, and programmatic channels.
• Govern product data feeds (e.g. Google Merchant Center), ensuring data integrity, integrating new feeds, and coordinating API updates that unlock incremental revenue opportunities.
• Evaluate and recommend ad tech integrations (pixels, JavaScript tags, server-side conversion APIs, third-party measurement) that elevate targeting, attribution and ROI.
• Oversee the development and implementation of comprehensive training strategies to ensure team-wide proficiency in emerging tools, evolving regulations, and industry best practices
• Set clear timelines and manage stakeholder expectations – communicating progress, risks, and insights with confidence and transparency.
• Cultivate strategic relationships with mid and senior level partners across Marketing, Privacy, Security, Legal and Procurement, as well as with external vendors to accelerate roadmaps and resolve issues quickly.
• Monitor industry trends and translate insights into actionable recommendations that future-proof the media strategy and tech stack.
• Document and socialize campaign implementation resources and SOPs, empowering cross-functional teams to self-serve and make data-driven decisions.

Descripción del empleo

Description

Your Role

Are you a digital marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is the time to join Victoria’s Secret’s Media team as we pioneer the future of paid media and advertising.

As a Manager of Media Operations, reporting to the Director of Media Operations and Insights, you will lead a team responsible for digital marketing campaign execution and implementation of ad technologies.

Your Impact

• Lead and mentor a high-performing Media Operations team, setting vision, defining best practice workflows, and fostering a culture of innovation, accountability, and continuous learning.
• Lead the strategic oversight of end-to-end digital campaign management in CM360, ensuring excellence in trafficking operations, creative quality assurance, tracking-tag governance, and performance reporting across display, video, and programmatic channels.
• Govern product data feeds (i.e. Google Merchant Center), ensuring data integrity, integrating new feeds, and coordinating API updates that unlock incremental revenue opportunities.
• Evaluate and recommend ad tech integrations (pixels, JavaScript tags, server-side conversion APIs, third‑party measurement) that elevate targeting, attribution and ROI.
• Oversee the development and implementation of comprehensive training strategies to ensure team‑wide proficiency in emerging tools, evolving regulations, and industry best practices
• Set clear timelines and manage stakeholder expectations – communicating progress, risks, and insights with confidence and transparency.
• Cultivate strategic relationships with mid and senior level partners across Marketing, Privacy, Security, Legal and Procurement, as well as with external vendors to accelerate roadmaps and resolve issues quickly.
• Monitor industry trends and translate insights into actionable recommendations that future‑proof the media strategy and tech stack.
• Document and socialize campaign implementation resources and SOPs, empowering cross‑functional teams to self‑serve and make data‑driven decisions.

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