Media Operations Manager — Campaigns & Ad Tech

Victoria's Secret & Co.; Reynoldsburg (OH); On-site; USD 90,000 - 130,000; Full time

Job summary

Victoria’s Secret & Co. in Reynoldsburg, Ohio is seeking a Manager of Media Operations to drive paid media execution and ad tech adoption across campaigns. You will lead a team responsible for trafficking, QA, and performance reporting in display, video, and programmatic channels.

You will collaborate with Marketing, Legal, Privacy, and Procurement to align roadmaps, implement new feeds and tracking, and mentor the team on emerging tools and regulations to stay ahead of industry trends.

Responsibilities

• Lead and mentor a high-performing Media Operations team, setting vision, defining best practice workflows, and fostering a culture of innovation, accountability, and continuous learning.
• Lead the strategic oversight of end-to-end digital campaign management in CM360, ensuring excellence in trafficking operations, creative quality assurance, tracking-tag governance, and performance reporting across display, video, and programmatic channels.
• Govern product data feeds (e.g. Google Merchant Center), ensuring data integrity, integrating new feeds, and coordinating API updates that unlock incremental revenue opportunities.
• Evaluate and recommend ad tech integrations (pixels, JavaScript tags, server-side conversion APIs, third-party measurement) that elevate targeting, attribution and ROI.
• Oversee the development and implementation of comprehensive training strategies to ensure team-wide proficiency in emerging tools, evolving regulations, and industry best practices
• Set clear timelines and manage stakeholder expectations – communicating progress, risks, and insights with confidence and transparency.
• Cultivate strategic relationships with mid and senior level partners across Marketing, Privacy, Security, Legal and Procurement, as well as with external vendors to accelerate roadmaps and resolve issues quickly.
• Monitor industry trends and translate insights into actionable recommendations that future-proof the media strategy and tech stack.
• Document and socialize campaign implementation resources and SOPs, empowering cross-functional teams to self-serve and make data-driven decisions.

Job description

Victoria’s Secret & Co. in Reynoldsburg, Ohio is seeking a Manager of Media Operations to drive paid media execution and ad tech adoption across campaigns. You will lead a team responsible for trafficking, QA, and performance reporting in display, video, and programmatic channels.

You will collaborate with Marketing, Legal, Privacy, and Procurement to align roadmaps, implement new feeds and tracking, and mentor the team on emerging tools and regulations to stay ahead of industry trends.