Senior Specialist, Campaign Activation

Victoria’s Secret & Co.; New York (NY); Hybrid; USD 100,000 - 135,000; Full time

Job summary

Victoria’s Secret & Co. is seeking a Campaign Activation Senior Media Specialist to drive paid media programs and optimize creative content across Social, CTV, OLV, Digital Partnerships, OOH, and Audio from our New York HQ.

The role blends creativity with analytics to deliver measurable results within a fast-paced, hybrid environment. You will lead full-funnel campaigns, collaborate with internal and external partners, and guide asset development to align with brand goals and media strategy.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3-5 years of experience in digital marketing.
• Experience in paid media and managing creative assets.
• Deep knowledge across Social and Digital Media channels.
• Experience in omni-channel campaign development/planning.
• Outstanding analytical skills and attention to detail.
• Excellent communication skills (verbal and written).
• Hybrid role based out of New York City headquarters; in-office 2-3 days per week (Tue-Thu).

Responsibilities

• Manage full-funnel advertising programs across paid media channels.
• Inform creative/content optimizations with data-driven insights.
• Create paid media content briefs and guide weekly discussions with partners.
• Manage media content calendar and asset refreshes.
• Analyze data to derive insights and action plans for campaigns.
• Evaluate ad content to inform strategy and best practices.
• Plan and optimize integrated media plans supporting full-funnel marketing.
• Coordinate with agencies and cross-functional teams for campaign execution.
• Build strong cross-functional relationships and escalate issues as needed.

Skills

Paid media experience

Social media marketing

Digital advertising

Analytical skills

Communication skills

Critical thinking

Omni-channel planning

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Adobe Workfront

Figma

Job description

Why You Belong Here

At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.

We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.

Description

Your Role

Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret and the in-house Media team as we grow and evolve our approach to paid media and advertising.

We're seeking a dynamic, results-oriented Campaign Activation Senior Media Specialist to join our Marketing team. In this role, you'll be responsible for managing full-funnel advertising programs and helping inform creative/content optimizations across digital media channels, including Social, CTV, OLV, Digital Partnerships, OOH, and Audio. Your ability to think strategically and stay ahead of the latest industry trends will be key in helping us hit our marketing objectives.

This is a fantastic opportunity for someone who is both creative and analytical, with a passion for crafting engaging campaigns that deliver measurable results. You'll collaborate with cross-functional teams (internal and external) to ensure that each campaign is not only aligned with our brand goals but also optimized across Paid Marketing Channels for success every step of the way.

Your Impact

• Strategically build out content strategy for Upper and Mid Funnel campaigns, taking into account business priorities, brand strategy, media strategy, asset performance, best practices, and always-evolving platform guidance
• Create paid media content briefs and guide weekly discussions with creative partners. Provide asset feedback, ensuring alignment across media touchpoints
• Manage media content calendar and asset refreshes
• Analyze data and develop insights and actions based on reporting and knowledge of media strategy to make decisions on content to brief to creative, ads to pause, new ads to put into the creative rotation, and ad flighting
• Qualitatively and quantitatively analyze ad content, for example influencer/creator assets, to inform content approach and best practices
• Plan, activate and optimize PINK integrated media plans supporting full-funnel marketing strategies
• Manage workstreams, processes and timelines with agencies, internal cross-functioning partners, vendors and in-house media channel teams for successful campaign execution
• Develop strong working relationships with cross functional partners across the organization including creative, brand strategy, and public relations.
• Proactively manage issues with cross functional partners, escalating when needed
• Serve as a subject matter expert across the organization
• Ability to excel amid a fast paced environment, complex campaign structure, ambiguity and constant change
• Ability to think from the perspective of our target audience
• Ability to develop solutions, provide recommendations, and make decisions around media content strategy. Think critically and develop action plans to accomplish our goals and meet business needs.
• Ability to understand what triggers our customers to engage and interact with media
• Ability to function with minimal supervision once fully onboarded
• Can-do mindset, proactive approach, insatiable curiosity, and a collaborative spirit
• Passion for paid media and content creation
• Stay current on marketing and media trends, as well as channel/platform best practices, to inform campaign planning and culturally relevant content

Minimum Salary: $99,800.00

Maximum Salary: $135,240.00

VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.

Qualifications

Your Experience

• Bachelor’s degree in Marketing or related field
• 3-5 years of experience in digital marketing within an agency or retail organization
• Experience in paid media and managing creative assets preferred
• Deep knowledge across Social and Digital Media channels
• Experience in omni-channel campaign development/planning process
• Outstanding analytical skills and attention to detail
• Excellent communication skills (verbal and written)
• Excellent critical thinking and problem solving ability
• This role is based out of New York City headquarters. As a hybrid role, this person will be expected to be in-office 2-3 days during the week, Tuesdays-Thursdays.

Additional Preferred Experience

• Experience working with creative teams a plus
• Experience working across owned & earned channels, beyond paid media
• Experience working with project management tools such as Adobe Workfront & Figma

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.