Spa Sales Director

Hand & Stone Massage and Facial Spa; Miami (FL); On-site; USD 52,000 - 55,000; Full time

Benefits offered by this job

Free uniforms

Paid time off

Wellness resources

401(k)

401(k) matching

Bonus based on performance

Competitive salary

Employee discounts

Opportunity for advancement

Job summary

Hand & Stone Massage and Facial Spa is seeking a Spa Director to drive sales performance and team development across our Doral and West Kendall locations.

This hands-on leadership role focuses on membership growth, lead conversion, client retention, revenue generation, and building a high-performing team. You will collaborate with location Managers and travel between sites as needed to meet business goals.

Qualifications

• 3+ years of management or leadership experience in a sales-driven environment.
• Proven success in sales, membership sales, customer retention, or revenue growth.
• Experience coaching and motivating a sales team.
• Strong communication, relationship-building, and closing skills.

Responsibilities

• Drive membership sales, revenue growth, lead conversion, rebooking, and client retention across both locations.
• Coordinate with managers to set sales goals and hold teams accountable for achieving performance targets.
• Coach front desk teams on sales, closing techniques, objection handling, and client engagement.
• Personally engage with clients and prospective members to support sales and conversion.
• Follow up with leads and develop strategies to convert new guests into loyal members.
• Drive membership reactivation, upgrades, service enhancements, retail sales, and referrals.
• Review sales and performance metrics and create action plans to improve results.
• Build a positive, energetic, and accountable sales culture.
• Support recruiting, onboarding, training, and employee development.
• Ensure an exceptional client experience and help resolve client concerns when needed.
• Support local marketing, community outreach, and business development initiatives.
• Travel between the Doral and West Kendall locations as business needs require.

Skills

Sales leadership

Customer retention

Team coaching

Closing skills

Communication

Job description

About The Role

Hand & Stone Massage and Facial Spa is seeking a results-driven Spa Director to lead sales performance and team development across our Doral and West Kendall locations.

Benefits

• Free uniforms
• Paid time off
• Wellness resources
• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Employee discounts
• Opportunity for advancement

Spa Sales Director

Hand & Stone Massage and Facial Spa is seeking a results-driven Spa Director to lead sales performance and team development across our Doral and West Kendall locations.

This is a hands-on sales leadership position focused on membership growth, lead conversion, client retention, revenue generation, and developing a high-performing team. Each location has its own Manager; the Spa Director will work alongside those Managers and float between both locations based on business needs.

What You'll Do

• Drive membership sales, revenue growth, lead conversion, rebooking, and client retention across both locations.
• Coordinate with managers to set sales goals and hold teams accountable for achieving performance targets.
• Coach front desk teams on sales, closing techniques, objection handling, and client engagement.
• Personally engage with clients and prospective members to support sales and conversion.
• Follow up with leads and develop strategies to convert new guests into loyal members.
• Drive membership reactivation, upgrades, service enhancements, retail sales, and referrals.
• Review sales and performance metrics and create action plans to improve results.
• Build a positive, energetic, and accountable sales culture.
• Support recruiting, onboarding, training, and employee development.
• Ensure an exceptional client experience and help resolve client concerns when needed.
• Support local marketing, community outreach, and business development initiatives.
• Travel between the Doral and West Kendall locations as business needs require.

What We're Looking For

• 3+ years of management or leadership experience in a sales-driven environment.
• Proven success in sales, membership sales, customer retention, or revenue growth.
• Experience coaching and motivating a sales team.
• Strong communication, relationship-building, and closing skills.
• Comfortable with lead follow-up, outbound calls, and asking for the sale.
• Results-oriented with a strong understanding of sales KPIs.
• Experience in spa, aesthetics, wellness, salon, fitness, hospitality, or another membership-based business is preferred.
• Reliable transportation and flexibility to work between two locations.
• Availability to work some evenings and weekends based on business needs.

What Success Looks Like

You will be successful in this role if you can grow membership, increase revenue, improve conversion and retention, and develop teams that consistently achieve their sales goals.

We are looking for a leader who is hands-on, competitive, coachable, and passionate about sales and client relationships.

Compensation & Benefits

Salary: $52,000 - $55,000 per year + performance-based bonus/commission

Benefits and compensation are subject to company plan terms and eligibility.

Location

This position will work between our Hand & Stone Massage and Facial Spa locations in Doral and West Kendall, Florida.

Benefits

• Flexible schedule
• 401K
• Free massage or facial service each month
• PTO

RSD392

I acknowledge that I am applying for employment with an independently owned and operated Hand and Stone franchisee, a separate company and employer from Hand and Stone Franchise Corp. and any of its affiliates or subsidiaries. I understand that each independent franchisee is solely responsible for all decisions relating to employees including and without limitation hiring and termination, benefits, compensation, day to day activities, and terms or conditions of employment. Hand and Stone Franchise Corp. does not accept, review or store my application. Any questions about my application or the hiring process must be directed to the locally owned and operated Hand and Stone franchisee.