Social Media Strategy & Growth Lead

United Future; Washington (Washington County); On-site; USD 60,000 - 90,000; Full time

Job summary

United Future is seeking a Social Media Manager to own the brand voice, strategy and content across LinkedIn, Instagram, Facebook, TikTok and YouTube. This in-office role in Washington County, PA offers visibility and collaboration with creative partners.

You’ll lead campaigns, coordinate shoots, engage audiences, track performance and mentor a Social Media Coordinator as part of a fast-moving, storytelling-driven team.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism or a related field.
• 5+ years of professional social media experience, ideally managing multiple channels for an established organization or agency.
• Strong knowledge of Instagram, TikTok, LinkedIn, Facebook, YouTube and emerging social platforms.
• Experience with social media management, publishing and analytics tools such as Sprout Social or similar platforms.
• A strong understanding of social analytics, algorithms, audience development and performance optimization.
• Experience working with influencers, creators or strategic social partnerships.
• Excellent writing skills and the ability to adjust tone and messaging depending on the platform and audience.

Responsibilities

• Own the social strategy.
• Bring the brand to life across every social channel.
• Think differently for every platform.
• Create content people actually want to see.
• Build a community — not just a follower count.
• Stay ahead of what’s next and turn insights into ideas.
• Make influencers part of the story and negotiate partnerships.
• Collaborate with creative partners and coordinate content production.
• Get involved in content shoots and on-site shoots.
• Run the content calendar and keep activity organized.
• Know what’s working by tracking performance and analytics.
• Protect the conversation when needed and mentor the team.

Skills

Social strategy

Content creation

Influencer marketing

Analytics

Copywriting

Platform knowledge

Education

Bachelor's degree in Marketing, Communications, Public Relations, Journalism or a related field

Tools

Sprout Social

Job description

United Future is seeking a Social Media Manager to own the brand voice, strategy and content across LinkedIn, Instagram, Facebook, TikTok and YouTube. This in-office role in Washington County, PA offers visibility and collaboration with creative partners.

You’ll lead campaigns, coordinate shoots, engage audiences, track performance and mentor a Social Media Coordinator as part of a fast-moving, storytelling-driven team.